This vision must encompass a vision for future - a vision which can virtually transforms people to be more enthusiastic. Further, to achieve transformation of an organization, it is critical that the same vision must be successfully sold to all stakeholders i.e. to employees as well as shareholders and consumers who must accept how their future is going to look like if that vision is going to be followed. It is also critical that the transformational change must find its way i.e. strategies must be developed to realize that vision and change besides ensuring that leadership must take charge of the transformation taking place within the organization.
Apple Computers or Apple is one such company which completely transformed itself during last 10 years by adopting innovative and transformation business practices. This paper will analyze how the transformational changes impacted its workforce and external stakeholders besides analyzing how those changes took place within the context of transformation.
Apple has a very troubled history as it failed to achieve market share despite being one of the early pioneers in computer hardware and software manufacturing. With the removal of Steve Jobs, founder of Apple Computers, company further plunged into crisis and were virtually on the brink of collapse when return of Steve Jobs resurrected the company and transformed it into one of the best consumer brands in the world.
Apple's transformation is the result of visionary leadership and a marked change in the way company was operating. It transformed itself from a mere computer manufacturing firm to a firm which is now more of a consumer electronics goods manufacturer. This transformation was the result of drastic changes into cost cutting and control, rationalization of existing product lines, improving upon the distribution system of the company as well as introducing new products. (Hays, 2007). However, above all there was complete transformation into two of the following key areas:
Employee Skills & Stakeholders
One of the earliest impacts of such transformation at Apple was the fact that employees of the organizations were taken on-board regarding the change i.e. they were involved in the whole process of bringing that change. One of the actions which Apple took while starting transformation was the fact that they radically changed the designs of its products to make them more sleek and attractive. This was done basically to create luxurious products for masses however, what is most important is the fact that employees were part of that whole process of design especially engineers at the firm were involved heavily in the process. Therefore, the skills required by management and employees to accommodate change were to be part of that process. Steve Jobs achieved the same by involving employees into this supposed transformation. Further, as a leader and manger, Steve Jobs communicated that change internally as well as externally i.e. to external stakeholders such as shareholders and consumers where as employees as internal stakeholders. Further, it is also critical to understand that as a transformational process was under its way, Apple also implemented programs to continuously grow and learn in order to anticipate market changes more easily.
In order to accommodate ch
Transformation of organizations is one of the most complex and often difficult tasks however with proper leadership and vision, transformation within an organization can be materialized with greater ease and effort. The underlying assumptions for transforming any organization are to bring enthusiasm and energy into employees to work more creatively and with more innovative vigor…
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