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Marketing Audit on MetLife - Essay Example

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Marketing Audit on MetLife

compared to previous years performance. Its ranking among its competitors and the
various measures to maintain and gain its position in the market.
2. Profits :- This section would brief about the profits which have been
accumulated in the previous years and the percentage of profit variations when
compared with previous years profits.
3. Retention Strategy :- A summarized description about the retentional strategies
to be followed in order to retain the MetLife talent. A detailed view about the
satisfaction level of employees and identification of various measures in order to
increase the satisfaction level of employees.
This project aims at describing the marketing audit of MetLife,
illustrating facts and figures about its performance and performing analysis which
would help in identifying whether or not MetLife is growing at a rate that will help it
achieve its goals.

Table of Contents

1. Market Share Pg 4
1.1 Government policies Pg 4
1.2 Demographics Pg 5
1.3 Technology Pg 6
2. Profits Pg 7
2.1 Objectives Pg 8
2.2 Strategies...
(NYSE: MET) reported first quarter 2005 net income of $987 million, or $1.33 per diluted share, compared with $598 million, or $0.79 per diluted share, for the first quarter of 2004 (
A survey was being conducted to derive the satisfaction level of employees working in MetLife. This survey was primarily conducted on two sales representatives of MetLife Charles Lemcoe and Alan Thompson :
The feedback of the employees clearly states that the level of satisfaction they are depriving being a part of MetLife is very positive and this is because of the retention strategies which are being followed by MetLife management. ...Show more


* Operating earnings and book value per common share (excluding accumulated other comprehensive income per diluted share) are not calculated based on generally accepted accounting principles ("GAAP"). In summary, profit measurement Quarter1
2005,MetLife, Inc…
Author : breannamcglynn
Marketing Audit on MetLife essay example
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