Colonial Takeover in The Corporation - Movie Review Example

The corporation is controlling everything and it is pompous, always insisting that it is the number one, or is the best. It feels no shame, refuses to take the blame for its actions, and has no compassion. It connects to others merely on the surface, through made-up versions of itself put on by marketing men and public-relations consultants. To sum up, if the image of the corporation as a human is a valid one, then the corporation really is a psychopath. Anti-globalization people have an inclination to demonize industry captains.

However, per the movie, the problem with firms is not usually on the people who run them. A former Shell big-boss, Sir Mark Moody-Stuart, appears in the movie as a Surname 2a humane and compassionate person. At one point, he and his wife welcomed the demonstrators camped on the front lawn of their house and offered them tea. They even apologized for the lack of soy drink for the vegetarians among the demonstrators. Also in this movie, Goodyear's boss, Sam Gibara, was given time to express his viewpoints.

Every aspect of the film was neutral so it is apparent that it was given a balanced edit. Interface's Ray Anderson --- the boss of this company that declares with much pomposity that they are the world's biggest carpet maker business --- is given a hero treatment in the movie. Ray Anderson has acted as a preacher to spread the word about environmental sustainability among his colleagues since he has encountered the unsound and harsh nature of modern capitalism.The ultimate message of the movie "The Corporation" is that through the insane pursuit of wealth and revenue, corporations make good people do terrible things.

Lucy Hughes of an advertising consultancy firm called Initiative Media is shown considering the morals of creating marketing tactics that take advantage of the inclination of kids to nag their adults to buy things, prior to reassuring herself with the idea that she is just doing her job. Mark Barry, an intelligence expert, disguises himself as a recruiter to dig up data from the rivals of his corporate clients, whilst telling the viewers that he would by no means act so cunningly in his personal life.

Human principles and ideals can endure the attack of corporate pathology only through meticulously fostered schizophrenia: a tobacco big boss goes home and hugs his wife and kids, and feels a little less awful about making big money on one of the main causes of cancer. Equally, foot soldiers and company executives will immediately identify with this analysis due to its correctness.