Intercultural Communication

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'We have seen all people commit intended cultural offenses. In response we feel hurt for the victim, shame for the act, and disgust for the perpetrator. But we have also seen people, including ourselves, commit unintended cultural blenders. While we meant no harm by such gaffes, the actions often caused harm, regardless of whether we acted out of ignorance, carelessness, or misunderstanding' (Van Rys, Meyer & Sebranek 2006, p71)


Sometimes innocuous blunder may occur through minor mistake causing insult and hurt and for the perpetrator may result in shame and embarrassment. Normally respect and approach will follow where there is understanding, but the way understanding takes place is complex (Pettigres, 2000). Studies have shown that in many cases the awareness, that understanding is needed, is often lacking, which unfortunately forms the route cause of misunderstanding.
In this globalized economy where the boundaries of countries are disappearing, the intercultural communication is finding its importance. We take example of this business meeting between a Vietnamese business team with US business team. Let us assume that each team is reasonably well prepared for the meeting. The language is not the problem, members of both the teams are well conversed with English. However to iron out minor language hiccups, each team also included a good translator. The members of both the team comprises men and women, all are meticulously dressed in business dress. Both the teams are punctual and the meeting starts on time. The meeting being a daylong affair, the lunch has been arranged at a local restaurant. ...
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