Got a tricky question? Receive an answer from students like you! Try us!

Chateau St. Michelle - Essay Example

Only on StudentShare
Pages 2 (502 words)


Chateau Ste. Michelle winery is one of the oldest and most prestigious winery. Its wines have won many awards due to the tradition, innovation and high standard. Chateau Ste. Michelle grows its own grape and uses the French oak barrels. All of the winemakers have learned their skills in Europe and Chateau Ste…

Extract of sample
Chateau St. Michelle

The above information is probably the only information known to wide audience about Chateau Ste. Michelle, however, under the closer examination some of the competitive strategies become obvious.
Chateau Ste. Michelle has a specific effort to please customers, makes offensive and defensive moves to counter rival's actions and responses to market conditions, thus strengthening its market position. The goal of the competitive strategy is to do the better job in providing what buyers are looking for. It is possible to say that Chateau Ste. Michelle has the edge over rivals in attracting buyers and coping with competitive forces - being among the top preferred brands is an evidence of this. One of the distinct features of the Chateau Ste. Michelle is that the top management pays close attention to performing value chain activities differently than rivals - for example, growing the grape on its own rather than buying it from suppliers. It creates additional value in the eyes of the consumers.
Out of the five competitive strategy approaches the broad differentiation strategy is the most applied in this specific company. For example, Chateau Ste. Michelle does not apply low cost provider or focused market niche strategy because its products are of higher price compared to the competitors. In return, the customers get more differentiated products at the cost that corresponds to the high quality. ...
Download paper
Not exactly what you need?

Related Essays

St. Augustine' Art of Rhetoric
years. I have gone through his works and heard one of his quotes that I really enjoyed because it explained very eloquently one of my main pursuits in life. The quote goes "The world is a book, and those who do not travel read only a page." (Saint Augustine).…
2 pages (502 words)
Rule of St. Benedict and the Prayer of St. Francis
Significantly, a variety of monastic traditions have contributed to the growth of the religious life within the Catholic Church. The regulation of monasticism was mainly carried out by the various religious rules such as the Rule of St Basil and the Rule of St Benedict in the early periods of monasticism and these rules were strictly observed by the monks. However, the Church laws of different denominations began to regulate monasticism in the later periods and there was a great change in the attitude towards these religious rules. The selections from the Rule of St. Benedict and the Prayer of…
2 pages (502 words)
St. Peters Basilica
Famous group of architects in Renaissance times include of Bramante, Peruzzi, Antonio da Sangallo and Michelangelo for the architectural practice that was then imitated throughout Europe. Their masterpieces are made up of their personal artistic skills and preferences. Its interior was compounded of magnificent works of these famous architects in which several structures are brilliantly decorated with mosaics. In order to communicate their design intent, the architects considered the graphical language that is easy to understood and shared to others. Christians were allowed to worship openly,…
2 pages (502 words)