The Smarttrainer is a shoe also known as 'intelligent' shoes. They are sports shoes that have permanently built in drip in each shoe. The chips measure a variety of aspects of the user's measurement and upload this in real time to a display/controller worn on the wrist.
The chip runs on a built in battery that is kept charged by the movement of the shoe. The use of the chip is each shoe enables great accuracy in measurement as the movement of the shoes, for instance, stride distance and speed are measured by the chips comparing their location against one another.
It is specially designed shoe which is accompanied by a wrist controller. The shoe add the wrist controller are sold as one product. Data from the shoe is transmitted wirelessly to the wrist unit. The wrist acts as a display, data store and also a timing device. With this unit, the user can read data and programme the chips to give the information required.
The product will come in three types all containing the same chips. These are : a track running shoe, a general cross-trainer and a walking shoe. These will be one type of wrist for all types of shoes. It will help the consumer to get vital information on health and other areas especially when exercising. It will help show the progress the consumer is making when exercising .
It is important for Goldsport to understand how the product will be classified in the UK market. The Smarttrainer is considered to be a durable product. This is because the product will not be consumed relatively quickly as it last as for a long period of time. () considering this, the company can be aware of how to position the Smarttrainer in the UK market.
4. The Environment
To reach the set objectives, it is obligatory to understand the current situation of the firm. It is therefore essential for the company to be aware of the environmental factors that may affect its product in the UK. According to Masterson and Pickton (2004), the environment of a firm can be divided into two parts; internal and external environments using the pestle method of analysis. S
4.1. The Internal Environment
Masterson and Pickton (2004) advocated that the internal environment