In the following presentation, the highlights of the research findings are presented for your consideration.
Abnormal behavior is defined as "a psychological dysfunction associated with distress or impairment in functioning that is not a typical or culturally expected response" (Christodulu 2002, screen 1). Further according to the Department of Health and Human Services there are 88,491 clinical psychologists in the United States. With this broad base of potential customers development of this line of educational aids has the potential for wide spread appeal and will increase sales revenue. (2006)
Stemming from the fact that there are multiple models of abnormal behavior: Medical and Psychological; ("Psychological disorders" undated, p. 2) our opportunity to develop multiple product groups is promising. The medical model attributes abnormal behavior to medical conditions and, therefore, a medical approach is used to treat the symptoms. However, the psychological models have various perspectives in regard to treatment: mental functioning, experiences and learning are causes of the behaviors manifested. These include the behavior model which focuses on environmental issues while cognitive models stress the reasons behind behaviors. Lastly, the sociocultural model explores the cultural and social issues that impact behavior.