These strategies will be discussed in terms of the phases put forward in the book by Kotter titled Leading Change, as well as theories by various other scholars like Taylor, Porter and others.
In the book Leading Change, Kotter has used the word urgency to describe the first phase so as to get a head start into the process of transformation. This can be seen in JB Hi Fi's foray into the market of technology with the popularity of its "Big Box". This has to do with taking stock of competitive and market realities with a focus on crises and opportunities. (Kotter, 1996) This has been paralleled in Organizational Behavior and Management through a focus on competitive advantage which can be described as follows: (Ivancevich et al, 2004)
This brings us to a discussion on the technicalities of the model proposed by Porter. Porter's Five Forces model provides suggested points under each main heading. When taken into consideration individually, each of these gives rise to the development of a broad and sophisticated analysis of competitive position. This may further be used during the creation of a strategy, plans, or even where making investment decisions about a business or organization is concerned. These five competitive forces determine industry profitability and attractiveness apart from being responsible for shaping the prices that firms can charge, the costs they have to bear, and the required investments to engage in industry level competition. We are concerned with the fact that Porter's essentially ahistorical approach cannot provide a full account of either a nation's competitive advantage and corporate strategies or the growth and development of industrial clusters as far as JB Hi Fi is concerned. (Porter, 1998)
Creating the Guiding Coalition
According to Kotter, this phase has to do with teamwork and leadership with a focus on integrating the two so as to bring out the best in each individual employee within JB Hi Fi. (Kotter, 1996) To begin with, the way Ivancevich et al have described the principles of teamwork closely resembles the principles of scientific management as laid down by F W Taylor. Developed by Frederick W Taylor in the early 20th century, Scientific Management is a science based system of organizing the operational areas of the organization so as to ensure the existence of and implement various elements. These included placement of the right man at the right place, at the right time. Also, scientific management propagated a study of the motions and material handling practices within the organization, so as to find the fastest and easiest way of carrying out an activity. In this regard, there was a high level of focus on the implementation of cost accounting in all areas of operation activities so as make operations within the organization more cost effective. Further, Taylor regarded the de centralization of responsibility and authority so as to place a group of men under the supervision of one man, as an important element that could trigger greater efficiency within the operational sphere of JB Hi Fi as an organisation. Finally, one of his most important principles was the