Perception and Decision Making

College
Essay
Miscellaneous
Pages 4 (1004 words)
Download 0
In order to be successful in the decision making process in business situations it is necessary to be aware of the fact that perceptions of reality many times don't match reality itself. Perceptions play a very relevant role in the effectiveness of any business decision-making process…

Introduction


Perception is defined on the Wikipedia as follows: "In psychology and the cognitive sciences, perception is the process of acquiring, interpreting, selecting, and organizing sensory information." (Wikipedia, 2006b). It goes further explaining how perceptions are formed, how they change, and how there can be no perception at all. Let's see:
"Many cognitive psychologists hold that, as we move about in the world, we create a model of how the world works. That is, we sense the objective world, but our sensations map to percepts, and these percepts are provisional, in the same sense that scientific hypotheses are provisional (cf. in the scientific method). As we acquire new information, our percepts shift. () Just as one object can give rise to multiple percepts, so an object may fail to give rise to any percept at all: if the percept has no grounding in a person's experience, the person may literally not perceive it." (Wikipedia, 2006b).
"Decision making is the cognitive process of selecting a course of action from among multiple alternatives. Every decision-making produces a final choice. It can be an action or an opinion. It begins when we need to do something but we do not know what. ...
Download paper
Not exactly what you need?

Related papers

Perception and Decision Making
Perception is defined on the Wikipedia as follows: "In psychology and the cognitive sciences, perception is the process of acquiring, interpreting, selecting, and organizing sensory information." (Wikipedia, 2006b). It goes further explaining how perceptions are formed, how they change, and how there can be no perception at all. Let's see:…
Decision Making in Groups
In the past it was more common for a manager to decide the course of action individually or within formal groups.…
Leadership and Decision Making
Yet the most effective managers, those whose executive action is likely to have the highest level of value within an organization, have the qualities of leadership in addition to management skill.…
Buying Decision Making
Second, sleek exteriors and interior designs that fit a driver's proportions as well as easy vehicular entry and exit, minimal maintenance, good visibility, storage space, and effortless parking are important to women and men ". We have found that by meeting women's expectations, we exceeded those of most men," says Hans-Olvo Olsson, president and CEO of Volvo cars, a unit of Ford Motor Company.…
Decision making in business
Such studies indicated that successful organisations exhibited all of…
Decision Making Essay
The appropriate leadership style applied to a specific situation and issue may help in understanding the participative decision-making and the motivations that induce such participation. Functional participation (Yukl, 1981)2 is present; when, leader has the authority to make a decision, the decision is made without stringent time limitation, subordinates have the relevant knowledge to discuss and…
Role of Perception in Decision Making
It has been found that cultural background indeed helps in shaping the behavior of an individual (Husted and Allen, 2008).…