The paper lists out the practical factors which are to be considered by inference with the noted theories of kotler, porter. The paper draws conclusions for effective implementation of strategic expansion plans.
An industry is a conglomeration of different business entities which produced same products. The auto mobile industry which consists of various manufactures has their version of projecting the products with different features and attractions. These business entities carry similar identities in organizing the production. These business entities strive to keep their business aloft from other peers. The word industry has engrossed many other allied industries which directly or indirectly support the business activity of the industry. For example Automobile industry consists of the assembling plants, the spare parts manufactures and the maintenance etc. The total production can be perceived under single ownership or the components can be outsourced to other firms.
Services occupy a unique significance in all of the business entities. The uniqueness is due to the fact that services require the presence of the customer at the production location, services are intangible, inseparable from the production and consuming, vital part of the service is the experience perceived by the customer. Services cannot be inventoried, fluctuations in demand are often difficult to manage
Services include sectors like hospitality services, tourism services, customer relationships and health care industry that include health care clubs, rehabilitation centers, hospitals etc.
Case study introduction
ABC industries are a major health care industry player. The company has drawn ambitious plans to sustain in the already competitive field. ABC industries are a major player in the Australian health care industry. The competitors chalked out ambitious plans to expand their operation. To sustain in the industry with the existing competition the organization has to consider three main factors:
The feasibility of the new outlets at new locations
The effective integration of new outlets
Kanter attributes: perspective
According to Kanter mastering change is an important part of an organization. Change Management is an important aspect of innovation of operations to equip the organization to the future demands. Kanter has postulated four attributes for a company which is planning to change. The ABC industries are having a series of strategies to rebuild its business to sustain in the intense competition. The attributes of Kanter can implicated to the prevailing situation as follows:
Focused - organizations must choose areas in which they can excel and meet high standards.