Got a tricky question? Receive an answer from students like you! Try us!

environmental and strategic analysis - Essay Example

Only on StudentShare
Author : elissagutmann

Summary

Ryanair being the low cost Irish airline has its headquarters situated in Dublin. It has the largest operation bases in London Stansted and Dublin international Airport. The airline was founded in 1985 and it was named after one of the numerous owners; Christy Ryan…

Extract of sample
environmental and strategic analysis

This is due to its low cost strategy. Like any other company, when the management makes decisions it has to be guided by different factors that directly or indirectly affect the company. All organisations are affected by external and internal factors and like any other company, Ryanair is not left behind. It is advisable for the airline to use the PEST analysis to view its policy making strategies thus look at how the company is performing to ensure that it does not lose market. Such analyses will ensure that the management is able to keep, ignore and adapt strategies to make the company more competitive and unique (West, 2007). The paper will examine Ryanair airline by using Porter's 5 forces and McKenzie 7s framework.
To understand how Ryanair Airline has been able to survive to the resent times it is advisable to use Porter's 5 forces analysis to critically examine its strategies. The strategy and its concepts came from Michael Porter. The 5 forces were derived from Industrial Organisation economics which generally helps a company to know its intensity in competition moreover show what attracted the company to join the market. It should be noted that the amount of profit is what attracts the company to the market whereas unattractiveness is simply the implementations of poor strategies that lead to a loss. ...
Download paper

Related Essays

Strategic Analysis Project
Corporate office sees an opportunity for fresh new ideas and perceptive from you, and is looking for a formal business case, which will include a well researched strategy, specific tactics, and a complete communication plan that will help this hotel achieve very specific and measurable business objectives .…
15 pages (3765 words)
Strategic Analysis of Samsung
As per Franniegold (2008), the company's brand value was at US 5.2 billion in 2000 ranked 43rd globally, in 2001 it was ranked 42nd with USD 604 billion and in the year 2005, Samsung was at position 20th among the first companies with brand value of 14.96 billion. The company has taken up 18.1 % of all the exports which contributes to the economy of Korea with 13.2% billion in 2000 and by 2004 it grew to 20.7% with Brand value of USD 52.7 billion. Its tax payments to the Korean Government in 2003 were KRW 6.5 trillion, 6.3% of the total revenues from tax. By the year 1997, Samsung market value…
14 pages (3514 words)
Strategic Analysis of Amazon.com
Amazon.com is an on-line retail company established in 1994 by Jeff Bezos and based in Seattle, Washington, U.S.A. The company, ranked 273 last year amongst Fortune 500 companies in America, began as a seller of books through the Internet but has grown into what is essentially a technology and logistics business enterprise, selling services such as Web hosting and supply chain management, and brand new and used products purchased from distributors, manufacturers, and publishers. The company operates seven retail Web sites, two search and navigation sites, and a movie database site (Amazon.com,…
5 pages (1255 words)
Strategic Environmental Assessment
Strategic environment assessment in general is defined as a, systematic and proactive process which helps in evaluating the policies and programs and comes out with the possible consequences on the environment. While assessing the impacts a considerate view is also taken of its economic and social considerations as well. It is worthwhile here to mention that strategic environment assessment (SEA) takes precedence over the EIA i.e. project environmental impact assessment (UNECE, 2003).…
3 pages (753 words)
Environmental Analysis of Disney
The main challenges faced by Disney will be changing technology and constant need for technological innovations, strict environmental laws and regulation demanding safe and clean production. Demographical factors will change traditional target audiences and require new planning and market segmentation. Industry environment will be affected by (1) fierce competition, (2) new industry structure and (3) globalization of the entertainment industry. The view of competition as market power no longer suffices in the long run. This is due to the fact the survivors of decades of fierce global…
3 pages (753 words)
environmental and strategic analysis
This is due to its low cost strategy. Like any other company, when the management makes decisions it has to be guided by different factors that directly or indirectly affect the company. All organisations are affected by external and internal factors and like any other company, Ryanair is not left behind. It is advisable for the airline to use the PEST analysis to view its policy making strategies thus look at how the company is performing to ensure that it does not lose market. Such analyses will ensure that the management is able to keep, ignore and adapt strategies to make the company more…
10 pages (2510 words)
environmental analysis
Taking into consideration the facts, stated above this article seeks to discuss the business environment and will focus more on environmental analysis and its importance to every business organization.…
3 pages (753 words)