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Marketing Proposal for Daimler Chrysler - Research Paper Example

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Marketing Proposal for Daimler Chrysler

Based on Daimler Chrysler dataset it is been found out that there were a declined car market trend from 1990 to 2004. In 1990 there was value of 23.9 percent while in 2004 there were only 18.3 percent. This gives a wake up call to the companies under Daimler Chrysler. They checked the importance of styling and prestigious promotion to the market. And they find a way on how to attract yuppies crowds. They made a new exciting designed car without looking the shortage of capital.
The objective & goal of this research is to determine there is a significant difference between the Consider Buying Dodge Viper and selected variables such as : Faddish; Carefreet; Paranoid; Consciensous; Irresponsible; Positive outlook; Pro-active; Responsible parenting; and Patriot/ Loyalty, with Daimler Chrysler Informational Data.
Daimler Chrysler dataset have a declined car market trend from 1990 to 2004. In 1990 there was value of 23.9 percent while in 2004 there were only 18.3 percent. This gives a wake up call to the companies under Daimler Chrysler. They checked the importance of styling and prestigious promotion to the market. And they find a way on how to attract yuppies crowds. They made a new exciting designed car without looking the shortage of capital. There were 400 rows and 31 columns in the informational data. The researcher made clusters based on his common sense. This clusters were categories based on Faddish; Carefreet; Paranoid; Consciensous; Irresponsible; Positive outlook; Pro-active; Responsible parenting; and Patriot/ Loyalty.

Research design

Sample Size: Clustering the dataset through commons sense, then after clustering the researcher calculated the mean of every clusters, then results will be used in multiple regression for determination of the predictors elasticity.

Sample selection: All samples from the dataset were used


Editing of data: Standard editing and coding procedures with SPSS:

Analysis of data: Simple tabulation and cross-tabulation used.



RESULTS:
This section presents the analysis of the data on the study to find out if there a significant difference between the Consider ...Show more

Summary

The researchers' aim is to point out to the effect of Faddish; Carefree; Paranoid; Consciensous; Irresponsible; Positive outlook; Pro-active; Responsible parenting; and Patriot/ Loyalty, with Daimler Chrysler Informational Data. The computed F was greater than the tabular values of F-statistics at 0.05 degree of freedom…
Author : hermannreyes
Marketing Research Proposal for Daimler Chrysler essay example
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