MARKETING COMMUNICATIONS REVIEW - Essay Example

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MARKETING COMMUNICATIONS REVIEW

All of a sudden, international marketing is a vital skill and knowledge for a company to have. By means of the rapid progression of information technology, as we all know, the detachment almost does not exist anymore.
All intercontinental corporations have to expand international marketing strategies. so, to understand international marketing improved, a detailed understanding of the a variety of stages that a business undergoes to turn into a intercontinental business is required.
Basically, there are 4 stages that a business goes during before it finally becomes a intercontinental business. These 4 stages are Domestic, International, Multinational and international. The 5th stage may be termed as Transnational.
In the domestic stage of a business, the only target market of the business exists in the home country. It can be said that the whole vision of the world for the company is limited to the home country. In this stage of growth the orientation of the business is ethnocentric.
The 21st century has made the cosmetic surgery business very profitable. No doubt, television reality shows have put a spin on the process by targeting daily people and marketing it as an alteration or a new beginning kind of experience. Cosmetic events can be surgical and non-surgical. ...Show more

Summary

If we analyze then we come to know that international marketing has become an extremely significant concept for businesses in the world where international deal is a common thing and that expanding trade outside the domestic market is the next rational step for prominent companies in today's trade norm for survival and success…
Author : gbashirian
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