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Evaluating online retailing application - Case Study Example

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Evaluating online retailing application

with requisite details when we hit the links. In addition we have menu bar on the left hand side of the page, detailing the products in different categories like Camera & Photography, Audio, Video & TV, Computer & Software etc.
PriceGrabber.co.uk too claims that millions of consumers have been using the services of this website to obtain free and unbiased information about products and services. For a product like mp3 player, the website appears to offer single page solution to different needs of the prospective customer. The first page, listing different types of mp3 players offers features like, comparisons based on manufacturers like Apple, SanDisk, Sony etc. We can also browse the product by store, storage capacity, storage media etc.
ii. Working of the search-links: In this case it is our endeavour to locate an mp3 player suited for our requirement with an affordable price tag. Both the websites seem to have perfectly understandable and functional links in our quest to find out an mp3 player.
On moneysupermarket.com, while enlisting the 'most popular products' on the 'shopping' page, the website provides links for 'MP3 Players and Portable Audio Devices', which in turn gives us updated information about the latest mp3 products with the brand na...
popular products' on the 'shopping' page, the website provides links for 'MP3 Players and Portable Audio Devices', which in turn gives us updated information about the latest mp3 products with the brand names like apple, SanDisk etc. In addition it also indicates the approximate base price of the products. This helps the customer in making a well studied choice of the desired product. After making the initial selection, the customer can click the links depicted by the photographs of the products on the page, or can click the link 'MP3 Players & Media Players', which in turn provides a range of options to chose from.

Pricegrabber.co.uk also provides a guide to help the prospective customers in making an intelligent choice. In this case an MP3 Guide is available to tell the customer about different features of the mp3 player. This helps us in working out the desired requirements, prices, stores etc.

iii. Does information for mp3 players contain all the important info Some of the important features for finding out a good mp3 player are;
The storage capacity
Quality of sound and/or video
Weight, shape and colour of the player
Provisioning of headphone and/or speaker
Brand identity of the company
Compatibility with other ICT gadgets
Time taken and cost (if any) for delivery of the product
Additional features/ surprise elements provided by the retailer
On moneysupermarket.com we can figure out the desired mp3 player in multiple ways. If a customer is ready with his requirement then the website also allows him/her to search the availability by typing the desire name, specification in the search bar. In addition the site offers easy comparison, with the help of a drop down menu (Shopping>Categories A-Z>Audio, Video & TV>...>MP3 Players and Portable Audio Devices>MP3 Players ...Show more

Summary

i. Evaluation of the web applications in terms of their accessibility, usability and structure: Online retailing is one of the widely used web application for commercial purposes. In this case both moneysupermarket.com and pricgrabber.co.uk appear decently designed in terms of accessibility, as one can open the pages without much difficulty…
Author : piperreilly
Evaluating online retailing application essay example
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