S. Department of Education, 2007). The importance of the organization communication increases proportionally as the size of the organisation increases in terms of its employee's strength, diversity and distributed operations across geographies. The process of ensuring smooth communication within organisation becomes further challenging when the employees in the organisation are speaking same content in a different way which to an extreme can be conflicting in nature which not only confuses the recipient of the communication but also put organisation's image in jeopardy. The conflicting nature of the communication is not limited to organisations which are new in business but are seen to be coming from established organisations as well (Paul A. Argenti and Thea S. Haley, 2006). The streamlining of communication from the leaders of the organisation can be a daunting task if not managed properly. The challenge becomes even bigger when the organisation has its branches in various countries and the head of the centre in a particular country speaks differently from his colleagues. There could also be instances where the written/published documents from the organisation might be conflicting in nature. (Cheney, G., 2000)
This paper provides the overview of Church's Content-Processes-Roles (CPR) model of organisational communication (Church, A., 1996) studies the difference in the content of the communication by different organisations especially Walmart and finally provides the recommendations on handling the irony of the two different contents of the communication.
The selected organisation is Walmart and the case study is set in October 2005 when Walmart published two documents which were poles apart in the content they were trying to deliver. The lacunas identified in the organisational communication by Walmart are compared to the best practices in FedEx and hence the recommendations for Walmart organisational communication are suggested.
Important Elements for Organizational communication (CPR Model)
Communication is something which we do all the time and hence take it for granted both within our personal lives as well in the work setting. Our ability to communicate allows us to coordinate our actions and in making important decisions that have the potential of impacting more than one individual and hence have a larger impact on the organisation (Church, A., 2001). Communication is always at the interface that holds different functions, groups and individuals together in the perspective of the any change around us, whether internal or external, for example leadership, management, organisational structure or team based rewards system. (Cheney G
Content-Processes-Roles (CPR) model by Church provides the general understanding about the organizational communication (Church 1994b, 1996). Based on an integration of the theoretical approaches taken from the social psychology, management science, and sociology the CPR model provides simple yet effective means of both integrating and advancing our understanding of how the communication actually works in an organisation. It is through this