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Case Study example - Strategic Planning For Tourism and Leisure
Pages 9 (2259 words)
Many people also believe that tourism is only international, when in fact, 80% of all tourism in 2001 was domestic, and it contributed 26.1 billion to overall spending by UK residents. This figure was achieved through the 163.1 million trips made within the UK, most of which lasted one to three nights (www.staruk.org, visited 27/06/2007)…
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Although these figures seem significantly smaller than for domestic tourism in the same year, the average spending per trip was 160 for domestic tourism, and 489 for overseas visitors (www.staruk.org, visited 27/06/2007). The reasons for the difference can be explained by the cost of travel (e.g. flights) and accommodation (the average length of stay was over 8 nights by overseas visitors). Recently released figures have shown a 36% increase in overseas visitors to 24.2 million in 2002, as well as a growth in spending to 11.8 billion (www.britishtouristauthority.org, released, 27/06/2007). This shows the re-growth of this part of the industry after the sharp fall in 2001 as a result of the events of September 11th. The size of these figures show how important tourism is to the UK in general, but it also seems appropriate to look at its impact on various areas within Britain.
The South West Tourist Board deals with the seven counties in the area. It contains two National Parks, covering 1.6 square kilometres of land. Tourism is high not only due to these national parks but because of various other attractions, including the Jurassic Coast of Dorset/East Dorset that was given World Heritage Site status in December 2001. ...
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