StudentShare solutions
Triangle menu

Corporate Strategy - Sony-Ericsson - Essay Example

Not dowloaded yet

Extract of sample
Corporate Strategy - Sony-Ericsson

(Hofer and Schendel, 1984) cited in Schneider, (1998). This indicates that an organisation must perform a SWOT (strengths, weaknesses, opportunities and threats) analysis prior to formulating corporate strategy. A number of factors have been identified as having an effect on corporate strategy formulation: for example, Kets de Vries and Miller (1984) suggest that managerial personality and experience is an important determinant of the strategy formulation process; Janis (1972) considers group dynamics as an important factor affecting the formulation of corporate strategy while Frederickson (1984); Lyles and Mitroff (1985) suggest that organisational structure plays an important role in strategy formulation.
Within the context of today's global competition, businesses and firms no-longer compete as individual companies but try to corporate with other businesses in their activities (Wu & Chien 2007:2). These researchers went further to argue that, this strategy has become quite common in many businesses including the retail clothing chain stores. The conventional vertical integrated company based business model is gradually being replaced by collaborative relationship between many fragmented, but complementary and specialized value stars and constellation (Wu & Chien:1). The next section provides a brief history of Sony Ericsson and its activities.

1.1.1 Overview of Sony Ericsson and History
According to the company annual review report, Sony-Ericsson emerge from the merger of two entity, in October 2001, Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. This was due to expected synergistic gains likely to arise from such a joint venture. Thus expected benefit were likely to accrue from the combination of consumer electronics expertise with Ericsson's technological leadership in the communications sector (Company Review 2007).
Though after the joint venture, the company hoped for an increase profit, in the earlier part of 2002, profit of the company begins to drop. Ericsson's market share actually fell and in August 2002, Ericsson said it would stop making mobile phones and end its partnership with Sony if the business continues to disappoint though Sony said it was fully committed to the joint venture and was prepared to make it a success. To Sony, the joint venture provided an opportunity for it to improve on its market share of the cell phone which was about 1% in 2000. In all, the objective for the venture was to combine Sony's consumer electron ...Show more


Andrews (1997: p. 52) defines corporate strategy as "the pattern of decisions in a company that determines and reveals its objectives, purposes, or goals, produces the principal policies and plans for achieving those goals, and defines the range of business the company is to pursue, the kind of economic and human organisation it is or intends to be and the nature of the economic and non-economic contribution it intends to make to its shareholders, employees, customers, and communities"…
Author : vchamplin
Corporate Strategy - Sony-Ericsson essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Corporate Strategy - Sony-Ericsson"
with a personal 20% discount.
Grab the best paper

Related Essays

Sony Corporation
In the audio category there is home audio and portable audio, in video category there are video cameras, digital still cameras, and DVD-Video players/recorders, and Digital-broadcasting receiving systems. It makes LCD televisions in the Television category and PC, printer system, broadcast and professional use audio/video/monitors and other professional-use equipment in the information and communications category.
7 pages (1750 words) Essay
Corporate Strategy
Performance of Sony Music in Emerging Markets 11 4.1 Sony Music’s Performance in India 11 4.2 Sony Music’s Performance in China 12 4.3 Sony Music’s Performance in Turkey 13 5. Conclusion and Recommendation 15 6. References 17 1. Industry Background The organisation that has been selected for discussion in this research paper is the Sony Music Entertainment (SME) that operates in the global music industry.
12 pages (3000 words) Essay
Thus, for example, even celebrities use social networks as communicating means with their fans or free-of-charge promotion of their creativity. They invest nothing, but they gain money hand over fist. The same can be said about the modern companies. For example, bricks-and-mortar trade is currently substituted by a more efficient clicks-and-mortar campaign (Burt).
6 pages (1500 words) Essay
Sony Corporation
The company’s value creation, supply chain, entry strategy, foreign direct investments strategic alliances, and value chain would also be examined in the essay in details. As a specialist, at the end of the research work, the researcher would comment on the future initiatives that would be valuable for the company in the long run.
14 pages (3500 words) Essay
Advertising for SONY
These commodities are produced under the following five categories; entertainment, electronics, games and financial services. Its business operations are Sony Financial Holdings, Sony Ericsson, Sony BMG Music Entertainment, Sony Computer Entertainment and Sony Electronics.
10 pages (2500 words) Essay
Sony Ericsson Mobile Music Strategy
The company should always be aware of the changes in the market trends. If a company launches any product in the market with any varied products the competitors will launch another product in the same segment in order to compete.
7 pages (1750 words) Essay
Strategic Alliance of two companies
The companies chosen here are Sony and Ericsson. The two companies merged together in the year 2001. Ericsson had the technology of making cell phones and Sony being a global leader in the entertainment industry was meant for aligning with each other. The main reason for
10 pages (2500 words) Essay
Case study: Sony Ericsson mobile music strategy
Therefore, continuous investment is required to be made in Research and Methodology. This is one of the major strategic issues that the company faces.
7 pages (1750 words) Essay
Case study description and analysis of SONY Corporation involved in the production and distribution of products
ocketable transistor radio (1957), smallest and lightest micro-tv (1962), first triniton color tv (1968), walkman (1979), and minidisc (1991) among others. (Sony History, 2008b) Today, Sony manufactures electronics related to AV/IT products and components; playstation; mobile
8 pages (2000 words) Essay
Corporate Strategy
rsue, the kind of economic and human organisation it is or intends to be and the nature of the economic and non-economic contribution it intends to make to its shareholders, employees, customers, and communities”. Corporate strategy in effect maps out the businesses in which
13 pages (3250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation