StudentShare solutions
Triangle menu

SIX STEPS OF MARKETING RESEARCH - Essay Example

Not dowloaded yet

Extract of sample
SIX STEPS OF MARKETING RESEARCH

Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications." (Introduction to Marketing Research)
"Is collected for the first time. It is original and collected for a specific purpose, or to solve a specific problem. It is expensive, and time consuming, but is more focused than secondary research. There are many ways to conduct primary research. We consider some of them." (Introduction to Marketing Research)
2. Mystery Shopping: "Companies will set up mystery shopping campaigns on an organizations behalf. Often used in banking, retailing, travel, cafes and restaurants, and many other customers focused organizations, mystery shoppers will enter, posing as real customers. They collect data on customer service and the customer experience. Findings are reported back to the commissioning organization. There are many issues surrounding the ethics of such an approach to research." (Introduction to Marketing Research)
Now what is means by 'Secondary Data Collection Procedure in Marketing Research According to a definition "is data which has been collected by individuals or agencies for purposes other than those of our particular research study. For example, if a government department has conducted a survey of, say, family food expenditures, then a food manufacturer might use this data in the organization's evaluations of the total potential market for a new product. Similarly, statistics prepared by a ministry on agricultural production will prove useful to a whole host of people and organizations, including those marketing agricultural supplies". (Secondary Source Information)

However, in order to achieve this ob objective, there are certain ways as follows:
1. By applying the secondary data collection, sometimes it replaces primary sources, because the secondary data solves most of the problems facing.
2. A real secondary data is more simple and cheaper if compared with the primary data, while by applying the secondary gives more fruitful result than primary sources.
3. While adapting to collect information by applying secondary data, it consumes less time than adapting to primary source.
4. You can get more perfect and accurate information by adapting to secondary source, more than adapting ...Show more

Summary

While effort is placed for any kind of investment, there is need to make some finding which deals with research, so that the aim will be achieved effectively. By adapting to this aspect, thus no failure will be expected to be recorded, as all the ways forward were recorded efficiently…
Author : hoppechad
SIX STEPS OF MARKETING RESEARCH essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"SIX STEPS OF MARKETING RESEARCH"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing research of Royal National Lifeboat Association (RNLI)
In today’s competitive world every organisation weather profit making or non profit, making or non-profit making is facing stiff competition. Globalisation has made the competition steeper. Every company must have a proper market plan to survive in this competitive market.
14 pages (3500 words) Essay
Steps, Research Tools and Artifacts
The memo will follow the following steps in its preparation:- analysis of the audience, this is looked at in terms of the priorities and concerns including how important this memo will be to the audience. Secondly, the heading of the memo is written down showing who has written the memo, date and the subject matter addressed.
3 pages (750 words) Essay
Comparison six research methods
The six research methods chosen are longitudinal study, focus group, Delphi method, interview technique, questionnaire survey and observational study. The report presents a streamlined view of benefits as well as shortfalls of various research methods. Various applications of these methods are also discussed.
10 pages (2500 words) Essay
Important Steps to Marketing Success
This calls for a logo that has the potential to be so unique that customers will know who you are the moment they see it. Establishing a brand is not just the announcement you send to prospective customers telling them how your product is a must-have. In order to get the attention of prospective customers, you must offer the unexpected.
3 pages (750 words) Essay
Six Sigma
Six Sigma is initially developed by Motorola in mid 1980s for various systematic improvements and eliminating certain defects. It is a registered trade mark of Motorola which is being adopting by number of companies
9 pages (2250 words) Essay
Marketing Research in Theory and Practice
The focus of the present research was to estimate the changing requirements of regular visitors of hotels and restaurants so that the new chain of hotels can be established on the same footings under the title ‘the Hobbit’s Choice Restaurant’, where the changing needs as well as fresh demands of the customers can be presented in a stylish and innovative way.
12 pages (3000 words) Essay
Assigment :jack ltd marketing research
This is the reason why a market research is needed. The management team needs to find out what would entice the target market into buying Jack’s products, and consequently, to bring in sales to the company. 1. Learn about the buying habits and
6 pages (1500 words) Essay
Steps
However, I also find out whether the topic I have is feasible for research and if it could be done effectively. If ever a topic is not feasible to do, I just look for another topic of interest. When a subject has been taken and accepted for
1 pages (250 words) Essay
Global Marketing Research Assignment
It would be proper to mention and note that the company has had a history of other aspects and instances. Conventionally, it is fair to
12 pages (3000 words) Essay
Steps used in quantitative research and steps used in qualitative research
During the theory step, the researcher identifies the problem that is to be studied and conducts a review of prior literature on the particular
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation