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What is child thinks and what a child wants is something that a person understands through a child’s action. When the child grows up and starts to speak, the ideas and concepts start to enfold and constructive efforts are made to implement those ideas.


The question now arises that ‘what leads the children to divert from the society’s well treaded path?’ Is it because of the dramatically changing world? Or is because of the free media showing what ever it wants?

Children have impressionable minds. From an early age they observe and remember what goes on around them. Sounds and pictures are the two main senses that mould the character of the child from an early stage. Of course the parents and the environment also mould the child’s character, but pictures in television and music are the main contributors to the development of a child in these modern times. [3]

The Language
The language used for most children targeted channels is getting more and more open. The cartoons like Johnny Bravo among others create that urge among children to attempt or copy the same styles irrespective to which society they belong to. Kid’s drama series show either love or violence which the children are apt to imitate in one form or the other. [2]

The article ‘childish thongs’ that appeared in the guardian on Monday March 31st 2003 is also highlighting the points mentioned above. The language in the article is very strict and has a tone of anger complaining about the plight of children as a result of unchecked companies that propagate sex appeal in their products. ...
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