StudentShare solutions
Triangle menu

Sponsoring Arsenal Football Club - Essay Example

Not dowloaded yet

Extract of sample
Sponsoring Arsenal Football Club

The season for the premier league starts from the month of august till may. It is one of the most lucrative leagues as it is attracting all the top players all over the world to its teams. In the year 1992, the premiere league was sponsored by Carlings. This was followed by the sponsorship of the premiere league by the Barclays card. "A history of the premier league". In the year 2001, the Barclays started complete sponsorship to the premiere league and from there on it came to be known as Barclays Premiere League. Today, people recognise the English premiere league by the name of Barclays. The sponsorship to the league started in the year 1992, it was first sponsored by Carlings and later on by Barclaycard from 2001-2004, Barclays 2004-2007, Barclays premier league finally 2007-2010. The total number of teams competing in the Barclay's premier league is 40 clubs. Out of the 40, 4 have already won the title of Manchester united, Blackburn rovers, arsenal, Chelsea. I have also discussed the competition format for the 20 clubs in the premiere league. About Barclay Bank, the bank has its headquarters in London alongwith Barclays Group Chairman is Marcus Aguis, and the Group Chief Executive is John Varley. They also function in all over the world, offering their customers with the suitable products and services. The company is listed on the London stock exchange. The bank also complies with the UK combined code on corporate governance. Barclays bank has a history of 300 years old. In all these years the bank has grown to offer its customers the required and the right product and the serices, suiting their requirement. The bank has its services in the field of financial services; they are also into retail and commercial banking, credit cards, investment banking, wealth management services al over the globe. The bank has its extensive international presence in Europe, the Americas, Africa and Asia. The Barclays bank operates in more than 50 countries and has its total employees of approximately 155,000 people.
Now, the question arises as why did Barclays bank tie up with the premiere league The premier league laid down the following objectives and they were the ones that compelled Barclays to sponsor the premiere league. They were to be regarded world's best football league off and on the field, to promote the accessibilty to live games and enough media exposure and generate traffic to the media channel where the league is forecasted. To generate sufficient revenue so as to strengthen the future events of the premier league and its clubs as also been the main aim of the premier league.
Football is the main domestic sport of the people there. They thought that this is the best way to advertise and promote their products and services. As the traffic is already generated by the fans, so they thought of doing innovative marketing and promotion of their products and services. They contributed to the premier league right from the year 2001 till 2010. Obviously, if Barclays is sponsoring such a big event then it would definitely change the preception of the people regarding Barclays banking. They are ...Show more

Summary

In this project I have discussed on how Barclays Bank benefit from sponsoring the Premier league financially. I have started the project by talking about the origin of the premier league in 1991, when a proposal was sent for the formation of the English Professional League of the football clubs…
Author : blocksonia
Sponsoring Arsenal Football Club essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Sponsoring Arsenal Football Club"
with a personal 20% discount.
Grab the best paper

Related Essays

Analysis of the Macro Environment of Barcelona Football Club
it is now one of the most economically and politically successful clubs in the world. But the club underwent few hard moments throughout is evolution process. This paper analyzes two such eras. The era of Josef Lluis Nunez (1978-2000): The era of Josef Lluis Nunez started from 1978 when he was elected as the president of Football Club of Barcelona (History of FC Barcelona, 2011).
4 pages (1000 words) Essay
Business Marketing
(Student Name) (Instructor’s name) (Course name) 26th March 2012 Business Marketing In the contemporary business world, stiff competition in the local markets has rendered many companies to go global in their efforts to maximize sales and acquire a large market segment.
4 pages (1000 words) Essay
PESTEL of Arsenal Football Club
Arsenal has been without silverware for a really long time now and this has also left the fans fuming, Arsene Wenger has done great work but he needs to start spending money, the recent signing of Podolski has been a good move but the club needs to sign more players to stand any chance of winning silverware.
6 pages (1500 words) Essay
How to maximize a club capital
Educators are encouraged to analysis and download the assignment modules, at right, afore absolute bold play. If you are already broiled up and accessible to play, bang the button aloft to begin. “Finance is basically the management of a huge amount of money mostly by large companies or even governments and it involves allocation of assets and liability” (Zohn 33-75).
8 pages (2000 words) Essay
Liverpool Football Club
Ridgers, Stratton, Curley and White (2005) say that the club has enjoyed the honor of being one of the top teams in English football history. Finally, according to Williams, Ward and Chapman (2003), no other club based in England has won more trophies than the Liverpool Football Club.
3 pages (750 words) Essay
Proposal
The study would begin by giving a background of the Club’s operations since its inception and how the sponsorship structure has changed over time. This would be followed by literature review where the writer would seek to outline
8 pages (2000 words) Essay
How has commercialisation affected professional football since the formation of the premier league and what effect has this had on the average fan
It was the single most major soccer tournament in which the country’s top clubs used to compete for the apex title. However, the decades of the 1970s
13 pages (3250 words) Essay
Dissertation - How has Commercialisation affected professional football since the formation of the English Premier League and what effect has this had on the 'a
It was the single most major soccer tournament in which the country’s top clubs used to compete for the apex title. However, the decades of the 1970s
40 pages (10000 words) Essay
Business Marketing
These factors include employees, competitors, managers, shareholders, suppliers and government. To attain a competitive advantage in a foreign market, firms should emulate an appropriate
3 pages (750 words) Essay
Pre-Research ( Alhilal Saudi Football club )
A year later, King Saud Bin Abdul-Aziz Al-Saud changed the club’s name to Al-Hilal after he attended a highly contested tournament featuring Al-Riyadh, Al-Shabab,
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation