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Sponsoring Arsenal Football Club - Essay Example

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In this project I have discussed on how Barclays Bank benefit from sponsoring the Premier league financially. I have started the project by talking about the origin of the premier league in 1991, when a proposal was sent for the formation of the English Professional League of the football clubs…
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Sponsoring Arsenal Football Club
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Sponsoring Arsenal Football Club

The season for the premier league starts from the month of august till may. It is one of the most lucrative leagues as it is attracting all the top players all over the world to its teams. In the year 1992, the premiere league was sponsored by Carlings. This was followed by the sponsorship of the premiere league by the Barclays card. "A history of the premier league". In the year 2001, the Barclays started complete sponsorship to the premiere league and from there on it came to be known as Barclays Premiere League. Today, people recognise the English premiere league by the name of Barclays. The sponsorship to the league started in the year 1992, it was first sponsored by Carlings and later on by Barclaycard from 2001-2004, Barclays 2004-2007, Barclays premier league finally 2007-2010. The total number of teams competing in the Barclay's premier league is 40 clubs. Out of the 40, 4 have already won the title of Manchester united, Blackburn rovers, arsenal, Chelsea. I have also discussed the competition format for the 20 clubs in the premiere league. About Barclay Bank, the bank has its headquarters in London alongwith Barclays Group Chairman is Marcus Aguis, and the Group Chief Executive is John Varley. They also function in all over the world, offering their customers with the suitable products and services. The company is listed on the London stock exchange. The bank also complies with the UK combined code on corporate governance. Barclays bank has a history of 300 years old. In all these years the bank has grown to offer its customers the required and the right product and the serices, suiting their requirement. The bank has its services in the field of financial services; they are also into retail and commercial banking, credit cards, investment banking, wealth management services al over the globe. The bank has its extensive international presence in Europe, the Americas, Africa and Asia. The Barclays bank operates in more than 50 countries and has its total employees of approximately 155,000 people.
Now, the question arises as why did Barclays bank tie up with the premiere league The premier league laid down the following objectives and they were the ones that compelled Barclays to sponsor the premiere league. They were to be regarded world's best football league off and on the field, to promote the accessibilty to live games and enough media exposure and generate traffic to the media channel where the league is forecasted. To generate sufficient revenue so as to strengthen the future events of the premier league and its clubs as also been the main aim of the premier league.
Football is the main domestic sport of the people there. They thought that this is the best way to advertise and promote their products and services. As the traffic is already generated by the fans, so they thought of doing innovative marketing and promotion of their products and services. They contributed to the premier league right from the year 2001 till 2010. Obviously, if Barclays is sponsoring such a big event then it would definitely change the preception of the people regarding Barclays banking. They are ... Read More
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