Starbucks Coffee Shop - Essay Example

Only on StudentShare

Extract of sample
Starbucks Coffee Shop

The Starbucks brand has been known not only for its coffee and food, but mostly for being one of the companies which incorporates customer service as part of its brand proposition. Over the years, Starbucks has positioned itself as the third place, next to home, and office or school. This so-called Starbucks experience embodies the intangible aspect of the store's brand offer.
The core products that Starbucks offers are tea, coffee and pastries. However, even though being a coffee shop does not confine the Starbucks brand as a store where such products can be bought. This intangible (Gabbott & Hogg, 1994) that accompanies the products that consumers pay for is comprised of the total experience they get in the form of service from the shop's crews.
Apart from the physical product such as coffee and food, the service in the Starbucks requires customers to participate in the service. This according to Wolak, Kalafatis and Harris (1998) is the inseparability characteristic of service. Because consumption cannot be separated from the provider which is the Starbucks' staff, what Starbucks offers can only be achieved by the customer by participating in the service, i.e. placing her order, and paying and waiting for her drink. ...Show more

Summary

In this essay I am going to analyze a physical service in my area. The service that I have chosen for the project is Starbucks Coffee Shop. Starbucks is a reputed brand and famous for its coffee. However, other items are also available here, like food items.
Author : ffisher
Starbucks Coffee Shop essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Starbucks Coffee Shop"
with a personal 20% discount.
Grab the best paper

Related Essays

Coffee Shop Retailing
1.3b. It experienced an average growth of 4.4% for nearly a decade since the year 2000. The market extension has reached smaller town with more outlets being projected to be opened. The branded coffee shops are more visited and have more customers than other shops which do not have the coffee brand.
10 pages (2500 words) Essay
Course:Human Rights and Business, Research Topic: Human Rights and Starbucks
There are some coffeehouse chains that have tried to present themselves as worthy competitors. However, when compared to what Starbucks has currently achieved, these are still way behind in terms of capital and profits. With its main headquarters in Seattle, Washington, the company has already expanded its operation in nearly all the continents in the globe.
8 pages (2000 words) Essay
Starbucks Coffee Company
Starbucks Coffee Company is a leading coffee retailer that deals with roasting and retailing of coffee beans, selling brewed coffee, coffee related equipment’s, Italian-style espresso beverages, other cold beverages and some food items.
6 pages (1500 words) Essay
Observation Study of a Coffee Shop
This observational study is focused on the behavior of patrons in at a Starbucks coffee shop. One of the reasons for the study of this location is that I have a passion for coffee, as well as the coffee experience. The second reason had to do with the practicality of the study; behavior of students in a coffee shop near a school can be observed easily and readily.
7 pages (1750 words) Essay
Can Franchising as a strategy help organization gain market share globally case study as Starbucks
A franchise can be defined as an accord or a permit between two lawfully independent parties which present: an individual or a group of individuals the right to market a product or service using the ,brand name of another business ,the right to market a product or service ,using the working methods of the other brand name ,the obligation to pay the brand name fees for these rights , the franchisor the obligation to provide rights and support to franchisee1.
5 pages (1250 words) Essay
Starbucks the experience
(UW Business School, 2003) The top management of Starbucks builds a strong company culture by enabling its employees to feel and consider themselves as an important part of
12 pages (3000 words) Essay
This assignment involves researching the Starbucks Coffee Company (UK) Ltd (Starbucks) and its role in the COFFEE AND SANDWICH SHOP INDUSTRY in the UK
The company entered the UK market in 1998. When Starbucks was conceived, coffee manufacturers were focusing on the rational benefits of their brands such as the superior taste attributable to a particular growing process as a way of
10 pages (2500 words) Essay
Guildford Coffee shop
This trend has particularly been in coffee purchases. Recently Starbuck, one of UK biggest coffee selling brands announced that it is going to increase its purchase of fair-trade coffee by 40%. This announcement makes Starbucks one of the biggest
1 pages (250 words) Essay
Observational essay
Starbucks in the campus helps students coming to the university for the first time to adjust in a life away from home. Initially when students meet new people, professors and classes it makes them think that adjusting in such a new
3 pages (750 words) Essay
Participant observation assignment
Weaknesses: the weakness of the method involves time consumption and too much assumption. A good example of this is by judging that there is harmony between couples just by the facial expressions as they are talking. Work has begun as usual in Starbucks coffee
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT