The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In the United States the Group's associated undertaking operates as Verizon Wireless. During the last two financial years, the Group has also entered into arrangements with network operators in countries where the Group does not hold an equity stake. Under the terms of these Partner Network Agreements, the Group and its partner networks co-operate in the development and marketing of global services under dual brand logos. At 30 September 2007, based on the registered customers of mobile telecommunications ventures in which it had ownership interests at that date, the Group had 241 million customers, excluding paging customers, calculated on a proportionate basis in accordance with the Company's percentage interest in these ventures.
Vodafone seeks to be the worldwide communications leader in over the period of the next 2-5 years. In order to accomplish this, they will first and foremost have to deal with telecommunication industry regulations (Damien & Kerf 2003). Vodafone also consistently has to address customer complaints that stem from their competitors. International trends also play a factor, including "the liberalization of the terminal equipment market and the market for value-added services" (Bauer 1994).
In order to stay ahead of the g...
ing against global sourcing decisions across companie, and provid[ing] compliance measurement reports," as well as perfect the use of cellular phones for "tracking persons through the global positioning system" (Bauer 1994).
According to Balsinde et al.:
Multiple opportunities are open for Vodafone. One, cheaper UK-US phone calls would divert traffic from Europe to be routed via London to the US, turning Britain into a vital telecommunications hub. Two, There is still a huge market which is still untapped for mobile services. About 78 out of a hundred UK residents still do not have mobile phone services; this is a potential market that Vodafone needs to address. Three, Vodafone can create a strong market niche in the 3G telephone systems set-up since it has the technological advantage, financial expertise and marketing network to compete with other major players.
The fourth strength is the full liberalization of the telecommunications market will enable Vodafone to make its presence felt in the new member countries of the European Union (EU). The fifth strength is that once the benefits of EU industry regulation outweigh their potential costs, Vodafone can operate unhampered in the EU. The efficient allocation of regulatory resources will result in consistent regulatory decisions across EU member-states. The sixth strength is that the UK economy offers low business taxes, low real interest rates, robust growth in demand, substantial falls in equipment prices and the effect of a strong stock market in reducing the cost of capital. These positive factors favor business growth in areas which require the installation of substantial new capital such as the mobile phone business. The seventh strength is that the overall picture of telecommunications in the UK is one