Zhinu and Niulang stay separated for 364 days of the year except on Chinese Valentine's Day when the Lady Queen Mother lets them be together. On this day she sends a flock of magpies to bridge the gap between the lovers and reunite them. Today in China it is said that you cannot find magpies on Valentines Day and if it rains on the evening of the seventh day of the seventh month people say it is the tears of Zhinu and Niulang.
It was customary on Valentines Day for Chinese girls and women to display their sewing skills, make candles, and show blossoms in the hopes that Zhinu may see them and bless them with a good husband. The festival was also called the 'Begging for Needlecrafts Festival' and the 'Daughters' Festival.'
"To celebrate the love story, Chinese people still have a tradition of sitting outdoors to observe the two stars on that day. Girls may prepare fruits, melons and incense as offerings to Zhinu, the weaving maiden, praying to acquire her high skills in needlecraft, as well as hoping to find satisfactory husbands." (China Peoples Daily. 2007).
Today people are still very influenced by the Valentine Story.