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B300 TMA07 (Question 2) - Essay Example

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B300 TMA07 (Question 2)

Tatweer has no particular rallying cry but it is responsible for implementing large scale projects.
Industry issues range from oversupply of hotels, reliance on government support, one year entertainer visa extension to three star hotels and terrorist threats. However, all these threats and its effects are mitigated by the initiatives employed by the government which ensures that there will be three times more visitors coming to Dubai by 2010.
Analysis indicates that Jumeirah, Rotana and Tatweer will still be largely successful in the future. The degree to which they may differ in success is largely subject to speculation. Nonetheless, all of them will still be enjoying remarkable profits.
Dubai, also known as Dubayy, is a city on the northeastern coast of the United Arab Emirates (UAE), and the capital of the emirate of Dubai. The city is divided in half by Dubai Creek, which is actually an inlet of the Persian Gulf. The eastern side of the creek, the traditional city center, is called Deira (or Dayrah), and the western side is referred to simply as Dubai. Dubai is the chief port and commercial center of the UAE, and the principal shipping, trading, and communications hub of the Persian Gulf region. ...
Sometimes referred to as "the Venice of the Gulf," Dubai is a bustling, cosmopolitan city and a popular tourist destination with a wide selection of upscale shops. In the famous Gold Souk, in Deira, more than 200 shops sell gold jewelry and bullion. Extravagantly designed luxury hotels, some built on artificial islets, line the city's shore. Dubai hosts an annual high-stakes horse race and major tennis and golf tournaments. The city is also home to Zayed University and the Dubai Museum, housed in an old fort. (Otto, 2005)
In spite of being almost a desert, the growth of Dubai's tourism industry has seen spectacular growth beginning in 1995. While oil revenues still form the bulk of Dubai's revenues, 10% of the economic wealth was contributed by travel and tourism in 2004 and 10.5% in 2005. In the following passages, I will be determining the key players in Dubai's hotel industry with an analysis of the policy that threatens their operations. I will also determine who among them will be able to overcome the challenges that lie in the future.

2.0 Research Methods
The main method of research to be used in this paper is the gathering of data from Dubai's government reports and private hotel industry consulting agencies. I have compared and analyzed the statistical and other relevant information that both parties present and synthesized the data into a cohesive whole. I have also made use of the reports to determine the key players of the hotel industry and used it as my basis for further research. With the key players known, I proceeded into obtaining their profiles and analyzing the scope of their operations and their management styles.
As it turned out, most of the ...Show more


Dubai's hotel industry is booming and is actually contributing 10% in government revenues. While still a far cry from oil profits, the hotel industry's development is set to further accelerate with supply increasing by 10% and demand by 7% annually. Key players include government operated Jumeirah Group and Tatweer and the privately managed Rotana Hotels Management Corporation.
Author : maddisonwyman
B300 TMA07 (Question 2) essay example
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