Got a tricky question? Receive an answer from students like you! Try us!

International Business Marketing - Essay Example

Only on StudentShare
Undergraduate
Author : ladarius97
Essay
Miscellaneous
Pages 3 (753 words)

Summary

Estee Lauder is a US-based company and the forth world leader in cosmetics industry. It operates on the global market competing with such firms as L'Oreal, Lancme and Shiseido. Its products include: cosmetics, toiletries, and skincare products for men and women…

Extract of sample
International Business Marketing

(Tai, et al 2005).
Population growth rate and FDI are considered the main factors for country selection. Examining the statistical results, it is evident that China is on the top of the list having the highest population in the world (Table 1). The average rate of population growth is a lower than in India and Indonesia, nevertheless, it is expected that in 2025 the population in China will be about 1,476.0 ml, in contrast to India which will has only 1,363.0 ml (2004 World Population Data Sheet, 2005). According to the survey, "China was the largest FDI destination in the world in 2003, overtaking the US" (FDI Confidence Index, 2004). It has stable political situation, and high rates of economic growth. In case of China, FDI is a very important feature of the economies of the developing countries. For many big Western companies, expansion of their sphere of operations through the establishment of branches in other countries is regarded as a key aspect of strategy, often more important than immediate returns on capital. Many firms are seeing their investments as lower than they would have to be in the future and as providing them with a first-mover advantage as those economies begin to grow significantly. In 2003, FDI inflows were $53.5 billion. The economic health of countries is also assessed to determine whether the macroeconomic conditions are conducive to stable economic conditions. ...
Download paper
Not exactly what you need?

Related Essays

Domestic vs. International Marketing
One of the differences between domestic marketing and international marketing is that domestic marketing is considered to be easier than international marketing because a company doing local marketing already understands the local/country customs and norms. The focus then is effective marketing. On the other hand international marketing is usually more difficult because literal translation can often turn off prospects. Other differences include the uncertainty of different foreign business environments that are not in domestic marketing. This is because there is a difference in infrastructure,…
4 pages (1004 words)
International Business. Marketing policies
This paper focuses on the International marketing mix for the number one bank in the Netherlands called ABN AMRO. The paper is divided into two sections. The first section speaks about the essential components in a marketing mix and then goes on to compare and contrast the differences in a domestic marketing campaign with that of an international marketing campaign. The second part of the paper focuses on ABN AMRO launching itself and its credit card campaign to be more specific into the growing markets of India. As the international marketing manager in charge of this venture, I focus on the…
8 pages (2008 words)
Cultural Impact on International Marketing
Marketers aiming to make a feasible incursion into target the global markets are facing the daunting challenge posed by several variances in culture which in some instances have led to their business failure. This dissertation is in essence zeroing in on the dynamics and variety of cultural challenges that French firms face in their attempt to make meaningful strides into the Italian market. The paper will present an analysis of the disparities and similarities between Italian and French culture and explore the challenges and merits that these present to marketers seeking to introduce French…
90 pages (22590 words)
International Business - Global Marketing
Most firms will be reluctant to enter countries that have high political risks unless the potential returns are high or when countries with high political risk are providers of raw material that are in short supply. Thus, inflation rates, balance of payments, exchange rate stability, government budgets and the record of growth will be considered to evaluate the prospects for economic instability or crisis. Environmental scanning, strategy development and consistent market and global industry monitoring are the main steps for successful operation oversees (Keegan, Green, 2003).…
3 pages (753 words)
International Business Marketing Case Analysi
The company is headed by David Glass and Don Soderquist who are concerned about company’s performance and its adverse impact on the stock value and some other challenges faced by the corporation such as labor unions, discrimination and cost controversies.…
30 pages (7530 words)
MSc International Marketing/Business Investigation Examination Project
The characterization benefit of the approach outlined by Neal and Remer (2006) is for gathering and interpreting the key competing arguments and preferences empowers the project team to react and proactive accordingly.…
20 pages (5020 words)