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Nokia in Singapore - Essay Example

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Nokia in Singapore

Commitment towards environmental protection. Nokia got ISO 14001 certification for its Singapore office for its provision of sales, marketing and support services for mobile phones, network infrastructure, Internet security and home communications businesses in the Asia Pacific region.
Operators - customised cell phones For the operators, Nokia will customize handsets, whether in terms of co-branding campaigns, in their looks or uploading an operator's software or user interface into the phones at the factory
Extensive network with the dealers and operators which provides a very strong and effective supply chain. The alliances with the suppliers, relationship with customers through the online surveys, cooperation with service providers to manufacture custom made phones are all some of the key factors that make Nokia the market leader.
Fourth quarter 2007 net sales increased 120% to EUR 670 million, compared with EUR 305 million in the fourth quarter 2006. Net sales were driven primarily by strong volume growth in Enterprise Solutions device business, especially from the Nokia E65, Nokia E90 and Nokia E51, compared to the fourth quarter 2006.
Mobile Phones operating profit grew 48% to EUR 1.9 billion, compared with EUR 1.3 billion in the fourth quarter 2006, with an operating margin of 25.0% (17.8%)...
Extensive network with the dealers and operators which provides a very strong and effective supply chain. The alliances with the suppliers, relationship with customers through the online surveys, cooperation with service providers to manufacture custom made phones are all some of the key factors that make Nokia the market leader.
Global market positioning as a very technically strong product. Hence, Nokia has more sales in its entry level models.
Extensive research and development of new models to focus on the expectations of the customer. For example, Nokia has introduced its clamshell models to satisfy the changing customer preferences
Customer care and support centres across the world to provide customer solutions
Continuous growth in market share and net sales. Though the net sales stagnated a bit in 2007, Nokia has managed to increase its net sales by introducing more sophisticated models.

5. Past performance*
Increase in sales globally by 40% in the year 2007 which has helped to consolidate the position of Nokia as the undisputed market leader
Debt-to-equity (gearing) ratio is -61% up to December 31st, 2007 compared to -68% as of December 31st, 2006
Market share for is 40% (fourth quarter 2007), 39% in the third quarter 2007 and 36% in the fourth quarter 2006
Growth in net sales from 7.1 billion to 7.4 billion in the fourth quarter 2006 and 2007 respectively
Fourth quarter 2007 net sales increased 120% to EUR 670 million, compared with EUR 305 million in the fourth quarter 2006. Net sales were driven primarily by strong volume growth in Enterprise Solutions device business, especially from the Nokia E65, Nokia E90 and Nokia E51, compared to the fourth quarter 2006.
Operating margin of 15.9%, up sequentially from ...Show more

Summary

In a world where customer preferences are volatile, the identity of customers is changing and the technologies for serving customer requirements are continually evolving. Hence, a definition of a business in terms of what it is capable of doing may offer a more durable basis for strategy than a definition based upon the needs which the business seeks to satisfy" (Grant, 1991) …
Author : zmueller
Nokia in Singapore essay example
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