StudentShare solutions
Triangle menu

Management 2 - Essay Example

Nobody downloaded yet

Extract of sample
Management 2

Following Burns (2001) "entrepreneurs have become the staff of legends, "economic heroes" (Cannon 1991) increasing held in high esteem and held up as role models to be emulated" (6). The case of Bill Gates and Steve Jobs show that the main personal features of entrepreneurs are innovative ideas and creativity. For both men, new approaches to IT were innovative and resulted in economic value. Following Kamalanabhan et al (2006): "in comparison to the rest of the population, entrepreneurs tend to be more innovative in their attitude, but do not seem to have greater faith in the internal locus of control" (49). Thus, the innovations and changes have created new opportunities for Gates and Jobs, while creating challenges and threats to other companies. The established companies, Microsoft -IBM and Macintosh -Apple, have an entrepreneurial mindset based on knowledge and low cost solutions. For both companies, the real focus was on the innovation, being innovative, and the drive for independence. Their entrepreneurship was much more internally oriented in focus than marketing. All the aspects of the venture came together in order for a successful launch to occur. This aspect, as well as the other commonalities and differences, was often affected when external financing is involved. Microsoft relies on innovations when introduced new products with top priority to its standards-settings while "the history of I.B.M. is a history of failed attempts to impose standards by fiat" (Gates: Innovation, not greed, drives Internet 1998). Many entrepreneurs are afraid to obtain market input on their innovation due to their concern that the idea will be stolen and produced by someone else. Although this is indeed possible, since it rarely occurs it is much more important to assume any risks involved and interact with consumers obtaining valuable feedback throughout the new venture creation process. Similarly, smaller companies tend to have more direct interface with their customers and potential customers than larger ones. This, in part, reflects the organizational structure and size. Small firms place more emphasis on their relationship with their customers, particularly when only a few customers account for 80 percent or more of their sales, which is frequently the case (Burns 45-46). Steve Jobs explains his life philosophy as: "too many obstacles come up in front of "ideas" that kill progress, perseverance/passion is the bridge that overcomes obstacles and brings ideas to life" (Perseverance = Entrepreneurship 2007). Great enthusiasm and energy of Gates and Jobs inspire their subordinates to introduce new changes and create innovative solutions. Their power is based on the subordinate's perception of the leader as some one who is competent and who has some special knowledge and expertise in a given area.
The examples of Jobs and Gates show that entrepreneurship is usually based on customer orientation - the customer should be the focal point. Entrepreneurship has a "deal" mentality, the deal being a central factor in conceiving and developing a new venture for the entrepreneur and closing a sale for the marketing manager. Entrepreneurship involves the ...Show more


Entrepreneurship comprises a wide range of human activities based on innovative solutions and ideas. In entrepreneurship, the need for a common purpose or goal is imperative as, if there is more than one purpose in people's minds, leading of effort is not possible…
Author : melyna29
Management 2 essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Management 2"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Leadership and management 2
The aim of this paper is to discuss the social enterprises, the needs and requirements to adopt and implement Pathfinder status and application of commission services in the lights of broad and diverse academic resources. Overall, the goal of the paper is to educate the employees of NHS.
5 pages (1250 words) Essay
Project management 2
Basement Size of the House Width - 34ft First floor building area - 1180 sq.ft Second floor building area - 1240 sq.ft Total build area - 2420 sq.ft Basic Facilities in the House Style - 2 storey house Number of bedrooms - 3 Bonus rooms - yes Entertainment area - yes Garden - yes Bathroom - 2 Garage - Double 20" x 20.8" Large Garden area Basement Description of the Project Memphis construction has been assigned the job of creating the project report for building a two storey house in Downtown, Memphis.
15 pages (3750 words) Essay
Thus instead of marketing, production, distribution and purchasing - all working away oblivious to the others, and each trying to optimize its individual efforts - the logistics concept suggests that it may be necessary for some or all of these areas to operate suboptimally in order that the whole system may be more effective.
2 pages (500 words) Essay
Project Management #2
This means the end result or product will be accomplished through a disciplined approach guided through processes, and the process will involve planning, control, preventive and corrective actions, and management of change. Evidently, the purpose of applications of principles of project management is delivery of high quality work through best use of resources.
12 pages (3000 words) Essay
Quality Management (2)
sound in theory; however, it is in the process of introducing these principles and incorporating them into effective plans for the existing business that particular difficulty is encountered. Boeing Aerospace Support (AS) is an organization that has met with much success in its
10 pages (2500 words) Essay
Leadership and management 2
Overall, the goal of the paper is to educate the employees of NHS. Commissioning in the NHS is considered a method and approach, which concentrates on delivering healthcare facilities and
5 pages (1250 words) Essay
Hazardous waste management #2
There is an increase in the demand for readily available water, and this is one way in which different agencies are addressing the issue. This potential pollution needs to be cleared up since the water
2 pages (500 words) Essay
Strategic Management 2
The age of globalisation has brought along both challenges and opportunities for companies working on a global scale. It has become
12 pages (3000 words) Essay
Disaster management 2
The individual safety of the people victimized by disaster is a concern among many disaster managers according to the authors. The writing suggests that much disaster management does not employ cost – effective and feasible measures in regard
8 pages (2000 words) Essay
Project Management 2
Not all projects typically succeed as their innovators envisioned at the onset. The first project that graces my list is the human charger. Many people have problems with their cell-phone batteries that run out very fast when they try to run
2 pages (500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us