StudentShare solutions
Triangle menu

Case study analysis of a predetermined international fashion organisation (topshop) - Essay Example

Not dowloaded yet

Extract of sample
Case study analysis of a predetermined international fashion organisation (topshop)

Considering another example of Polo, the title of the brand has been employed in wide variety of products including clothing and home furnishings such as bedding and towels, and variety of household products are made of linen, which offers the pleasure of comfort in wide range of products (Jean, 2004). The Brand Extension necessarily requires the provisions for the commonality of the features, which shall not be applicable in some of the cases, for instances the concept is irrelevant for brand offering clothing and food products. The product on which the concept of Brand Extension is applied shall of provisions for synchronization and adaptability. However the scheme of Brand Extension requires time and sufficient budget which is essential for the brand promotion, however it has the potential to minimize the financial risk only because the commonality of the brand is responsible for the enhancement of the perception of the consumer based upon core brand equity (Kai, 2005).
The development of the branding strategy requires thorough research and concrete knowledge about the reaction and requirements of the targeted customers. The development process initially requires the classification of the customers, not all the brands are meant for all classes of the public; therefore class identification is major step towards the development of strategy. The development phase requires the formulation of the core values i.e. honesty, integrity, excellent communication, and client satisfaction. The formulation of the brand value is significant because it represents 'the creed for the business and become the cornerstone for developing the brand's proposition' (Jean, 2004). The identification of the core values is significant during this phase, following by comprehensive and objective research based upon the 'the brand's strengths and weaknesses, the target audience, and the level of competition'. The development process requires vigorous understanding of the 'brand's industry, its history, the current market picture, and potential growth and direction' (Kai, 2005), however such features are not requisite in the case of Brand Extension.
The development of the brand strategy is practiced at the nascent stage of the brand launch, and such exercise shall be avoided mainly because of the time period it requires, however the brand extension shall be preferred solely because the credibility of the new product will rely upon the standing of the brand. For all already successful products of particular brand, the Brand Extension is guaranteed success, however for the Topshop which intend to offer launch new brand the development of brand strategy shall be good starter (Van, 2003).
Current marketing strategy
Body is to be regarded as the perfect and historic medium for the revelation of the sexual sprit, and body itself has been the right parameter for the evaluation for the evaluation of the human sexual behaviour and identity. Human body is the reflection of the sexual characteristics possessed by any of the body, and therefore the features attired with the human body including their mentality, approach, zeal, behaviour; in short it has been the sexual identity in terms of body which has been responsible for the proper and appropriate understanding of the human body. Such an observation does not have to be taken strictly, because as highlighted before the technological evolution has been responsi ...Show more

Summary

Brand Extension is also regarded as Brand Stretching which is a common marketing strategy generally by the marketing company through substitution technique, the specific brand name is advertised in different category of the product. The concept of brand extension is generally adopted to enhance and leverage the brand equity i.e…
Author : gabrielthiel
Case study analysis of a predetermined international fashion organisation (topshop) essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Case study analysis of a predetermined international fashion organisation (topshop)"
with a personal 20% discount.
Grab the best paper

Related Essays

Topshop Case Study
At the end recommendations are suggested to enable Topshop retain its market share and to ensure their continued success in the retail industry in future. Table of Contents Executive summary 1 Table of Contents 2 Introduction 3 Industry at a glance 4 Financial performance 5 Effect of market orientation 6 Customer orientation 6 Competitor focus 7 Cross-functional coordination 7 Strategic positioning 8 Relationship marketing and customer loyalty 8 Store layout & location 9 Retail value chain 10 Global expansion 11 Information Technology 12 Conclusion 12 Recommendations 13 References 14 Introduction Topshop, launched in 1964 in the basement of a Peter Robinson department store, is a retailer of
14 pages (3500 words) Essay
Fashion case analysis
Since the Gap has obviously done research that shows that the people who are the target audience are interested in social responsibility and charity work by corporations from whom they buy, the Gap especially has been active in promoting the social responsibility end of their brand.
2 pages (500 words) Essay
Organisation Communication Case Study
The main problem in the communication process is certainly the noise in the communication process. This communication process model shows us that the noise in GB Financial Corporation exists at decoding stage of the communication process. There can be several reasons for the noise at this stage of communication.
4 pages (1000 words) Essay
Business Organisation & Policy Topshop
The name of the chosen high street outlet is Topshop which sells fashion apparels in the high street outlets in London. This sector is one of the major economic sectors in the country, with retail sales reaching upto 221 billion pounds and employing round 3 million people with total 3, 00,000 shops in UK alone.
7 pages (1750 words) Essay
Case study of Netaporter and Topshop
Net-a-porter is opening "a distribution centre in New York to service the United States market more effectively" (Net-a-porter Limited, 2006 p 2). The company offers its customers a variety of fashion goods (clothing, shoes and accessories) from international designer brands, such as Alberta Ferretti, Viktor & Rolf, Burberry, Vivien Westwood , Chloe etc.
4 pages (1000 words) Essay
International fashion business analysis
Changes in the environment coupled with the propagation of knowledge have made fashion designers get inclined to business. Indeed, their designing talent combined with business sense will improve the industry and allow more fashion designers to become part of the bandwagon.
10 pages (2500 words) Essay
Topshop Case Study
At the end recommendations are suggested to enable Topshop retain its market share and to ensure their continued success in the retail industry in
14 pages (3500 words) Essay
Fashion case analysis
For instance, during the holiday season, the Gap had out an advertising campaign that featured models who had an interest in charity, and each of the models
2 pages (500 words) Essay
Fashion case analysis
The retailer has positioned itself as a manufacturer of stylish clothing at low (Old Navy), mid (GAP), and high (Banana Republic) price points (“BrandChannel”). H&M has made a name for itself by
2 pages (500 words) Essay
International and United Arab Emirates Economics : Case study analysis
The economic outlook of the country and its detailed description for the next 3 to 4 years can be given in terms of its current economic growth and whether the
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation