Executive management is familiar with the subject matter, but they have decided to hire a specialist in this sphere. Executive management view training as an integral pan of the process of quality management and a continual need for the process of staff development. This audience will have to ensure that new training project meets government regulations and guidelines. In half a year, they will need to gather information and compare results of two training systems: web-based training and the traditional one. Then, they will analyze results and efficiency of new project.
Department managers are responsible for work coordination, planning, control and organizing. Also, they are responsible for developing and maintaining procedures in conjunction with other depart mental heads for recruitment and training; ensuring adequate safety precautions, etc. Department management is not familiar with the subject-matter and will show resistance to change. Most of them are afraid of the introduction of new technology or methods of working. Also, they can resist new programs because of uncertainty over changes in responsibilities and the increased responsibilities. Web-based training project will have a great impact on their work changing relations with employees, sphere of influence and responsibilities. The change management activities for this audience will include communication with employees to create positive attitudes towards change. They will have to assess employees' skills and assign specific courses for diverse audiences. Also, department management will be required to learn how to use the system and monitor completion of the courses once a month. The information they need is: the level of knowledge, task completion, possible difficulties (Senior, 2001).
Manufacturing hourly employees and supervisors are responsible for product quality and minimal quantity of defective articles and spoilage. They are not familiar with the subject-matter which can create additional problems for department management. Also, many companies of this type hire low qualified hourly employees with lack of experience to perform a particular type of work. Performance deficiencies can result from motivational problem which is closely connected with lack of skills. Resistance to change can be high among hourly employees who need to spend additional time and efforts on training. New web-based project can be seen as unnecessary expense to achieve output targets.
The responsibilities of sales personal include: advising board of directors on marketing policy; plan and execute all the activities for assessing and creating consumer demand and for the sale, storage and distribution of the company's goods; provide market research; sales promotion; control of distribution; control of sales personnel, etc. It is possible to assume that sales personal is familiar with the subject-matter if the company follows B2C and B2B marketing. For sales staff, new web-based project will help to reduce skills shortages, and increase emphasis on flexible working attitudes, create opportunities to develop and update their skills and experiences. This group will not resist change process familiar with the web-based facilities and projects. The main activities for employees and