This would provide me an insight as to what are the critical factors which have greater impact on the performance as well of the company in local as well as regional market besides studying the different threat and opportunities available to the firm to better manage its external environment including competition. This analysis will also provide me an opportunity to understand and analyze the strategies which can be used by the firm to gain the necessary competitive advantage in the markets where it works.
3. The major weaknesses of this research may include the lack of accuracy of the data. Since the data may not be directly linked to the exact environment within which the firm works therefore I would be sifting through a lot of data to find out the correct information to present it in presentable format. However, I believe it would have minor influence over my research as this research would involve an analysis of the strategic management theories and tools.