Developing a social networking website for young member of the congregation to develop interest and increase participation requires insights about the target population. The development of such information is critical if the website is to be one that is stay accessible, sustainable and responsive long-term. These consideration hold true though congregations are usually limited geographically: Granqvist and Hagekull (2000) point out that a number of the juvenile respondents of their research expressed their sense of isolation is oftentimes most highlighted by their local community interactions. The implication of the study is that geographical proximity does not ensure a sense of inclusion to social institutions. In a similar study, Oman and associates revealed that one of the primary deterrents from young populations to accessing help and support services is their perception that they will gain notoriety or that their privacy will be compromised (Cooley-Strickland et al, 2009). In all these cases, what is being highlighted is the importance of self-image and social inclusion.
The site that is to be developed should consider these factors very closely. Like any other social networking platform, user interfaces should allow for personalization, socialization and self-expression (Thorn, 2009).