StudentShare solutions
Triangle menu

Lilly and company Marketing Plan - Assignment Example

Not dowloaded yet

Extract of sample
Lilly and company Marketing Plan

A drug named Zyprexa, which is product name of Olanzapine is anti psychotic and helps in treating in acute bi polar mania.2 It is used to treat mental disorders like dementia in young and middle aged persons.
The terms of reference in marketing of anti psychotic drug Olanzapine are the psychotic disorders, alcohol mania, tobacco edicts and other bi polar mania. The different mania that the drug can treat and the specialists in treating those disorders can be mentioned. The company should refer the drug to the specialists and experts in treating these disorders. Their references can help in marketing plan of the drug. First the experts and distributors must be made familiar with the product name of the drug.
The marketing plan constitutes the reference of the drug to the Drug certifying authority in UK and taking their no objections certificate. After that the experts in the field of mental disorders can be consulted and they must be informed about the launching of the drug in UK. After that the company should arrange a meeting of the distributors in its network to inform about the cost of the drug and the percentage of the profit for the distributors and wholesalers. The publicity campaign also can be discussed with them and necessary changes can be done if they want any. As this is not the drug, which a common man can use the publicity will only expert oriented.
The business mission of Lilly pharmaceutic...
The company wants to ensure good mental health to the citizens of UK by offering the drug at a reasonable price. The strategy is to take the efficiency of the drug to the specialist doctors and psychologists in UK and make them understand the efficacy of the drug in treating the mental disorders and bi polar mania.
4. External Marketing Audit
The drug containing Olanzapine is a drug that must be prescribed by specialists. A common man cannot prescribe its dose and course on his own. The advertisement and publicity regarding it must be addressed to Wholesalers, distributors, specialist doctors and psychologists. 1
The amount of money to be spent by the company can be concentrated on the websites regarding the mental and psychological disorders. The company can post advertisement on those websites.
The magazines regarding mental and psychological disorders and Television programmes about these disorders can be targeted for posing advertisements.
The budget for making of posters, broachers, articles that can be given as presents for the promotion of the drug must be calculated and incorporated in the marketing plan of the drug.
While conducting the external market audit, not only the advertisement budget but also the macro environment, competition and the potential in the market must be estimated. For this purpose the following details can help in estimating the budge regarding the above three issues.
The environment in UK that consists of specialist doctors for mental disorders and psychologists who treat bi polar mania must be recognised.
After that operation, the drugs of the competitors must be taken into account and the means of publicity of them must be considered to overcome their strategies.
Before having these above two estimations the potential of the ...Show more

Summary

Lilly and company is a leading company in pharmaceutical sector. Its strategies are innovative and the management was committed to develop a growing portfolio. Their activities are directed towards making the company best in class and first in class in Pharma sector…
Author : reinholdkrajcik
Lilly and company Marketing Plan essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Lilly and company Marketing Plan"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing plan for the healthcare company (nursing home service)
The paper tells that marketing has always been the most essential functions for all types of businesses and industries including health care industry. World’s population is growing rapidly and so the number of older people. According to researches and studies, the fastest growing demographic are people aged above 80.
15 pages (3750 words) Assignment
Nokia Company Product Marketing Plan
The aim of the marketing plan is to develop an environment friendly mobile phone which Nokia is going to launch in their existing markets. The focus of this plan are the aspects that Nokia requires to follow. This marketing plan also provides information of the company’s basic goals and objectives.
24 pages (6000 words) Assignment
Marketing Plan
The report has also analyzed the external business environment of USA, which is a necessary task while developing a marketing plan. The report has also conducted SWOT analysis for identifying the strengths, weaknesses and also the external threats & opportunities.
12 pages (3000 words) Assignment
Marketing Plan for a new Organic goods company
At the outset, an environmental scanning of the various macroeconomic forces has been carried out using the PESTEL framework. The SWOT analysis enumerates how the company can use its strengths to avail of the opportunities and ward off threats. The paper also details the segmentation, targeting and positioning (STP) strategy and lists the various financial, societal and marketing objectives for the company.
9 pages (2250 words) Assignment
Marketing Plan for a new Organic goods company
In relation to the present market scenario, OABC is regarded as one of the renowned brands in China, which has number of organic farms across Beijing, Jiangsu, Shanxi, Shandong along with central Mongolia. The company is been identified to build its strong position in delivering wide range of organic foods including vegetables, grains, fruits and Chinese crabs and eggs (China Beijing Organic and Beyond Corporation, 2013).
8 pages (2000 words) Assignment
Marketing Plan
The product strategy for this organization aims to attain consumer preference for pet therapy. Since consumers cannot be coerced to reveal their preferences, it is important for the marketing team to convince consumers that their services
1 pages (250 words) Assignment
Marketing Plan for an International Company
will not make much of an effect (Kotler & Keller 2009, p 4). To market the product well, a route map should be available. A marketing plan should evaluate the resources of the organisation and the environment in which it
13 pages (3250 words) Assignment
Marketing Plan
As such, even though this particular form of marketing would be beneficial in generating brand recognition and interest, it will ultimately be useless unless there is a working website associated with the content
5 pages (1250 words) Assignment
Marketing Plan
ential for this to take place is greatly reduced; due in part to the fact that high initial startup costs in tandem with a heavy level of initial investment will ultimately decrease the amount of leeway that the firm might otherwise have with respect to setting a low-cost leader
6 pages (1500 words) Assignment
Marketing plan
The company’s target market is the high, middle, and low class groups of customers. All the groups, irrespective of the income levels, are important to the catering company. The most
1 pages (250 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation