Society's standards of right or wrong become a part of the individual. The individual learns the professional ethics, commitment, compassion, cooperation, empathy etc. from the society in general and her surroundings in particular.
The values are gradually translated into building the career, profession and overall personality of the individual. The values result in quite distinct approach that is adopted towards the profession and the society. For example some people opt for the field of medicine because they consider, 'Service to humanity is service to God', as this saying has a great influence in their opting for this particular career. But there are some others, who consider the profession as a money spinner, full of opportunity to make a mark and be counted as a successful medical practitioner. At any point of time, both types of doctors might be doing quite well in their fields, but their approach is quite distinctive and gradually people are also able to figure it out. This goes a long way in making a difference between a 'successful' person and a 'great' person. While talking about the value concept Bagnall (2006) says that the values may be best understood as identifying and nurturing the directional qualities of individuals and social entities.
These values are built through a process of interaction with people, institutions and involvement in community activities etc. I grew up in an environment, where respecting elders is considered a solemn duty by the people. I got to learn this as a way of life, right from my childhood, without actually realizing the meaning of it all. After growing up I understood that respecting elders forms a value education proposition. Since I know the importance of inculcating these values right from childhood, I am taking care that my son too grows up in such an environment, where he observes me as giving due respect to the elders. I fully understand that whatever bookish knowledge I may provide to my son on the subject, I will remain his primary source of learning for this trait. These values will be reflected in whatever he does from now on. An ethical speaker Frank Bucaro (2003) states that 'Values Are Caught, Not Taught'. This statement in a way sums up the learning process of values and ethics. Bucaro further explains that everyone embodies three psychological persons: the child, the parent and the adult. The child is mainly guided by emotions. Therefore, I am taking fullest care to make sure that my son grown in an environment where he gets a good value education.
The importance of value education is even realized by the business leaders as well. They emphasize the need for ethical behavior while carrying out the business activities. Such an ethical behavior also helps in value addition to the product and services, so that the customer feels fully satisfied, which in turn helps the companies or the organizations in furthering their business prospects. As part of corporate culture, reputed organizations, hospital, health care services etc. make it a point to see that the sensibilities of its existing/ prospective customers are not hurt so that the customer too adopts the company as one belonging to its own culture. Organizations too take the values and character that its owners believe in. Character education is