According to him it is the driving force behind the major social and cultural adaptations.
This paper seeks to evaluate the various technological factors that affect a great deal in altering the social structure and cultural trends. The facets where these factors bring evident alteration are also identified and explored and discussed in this study.
Culture does not have a stringent definition. It is rather more of a concept which defines the collective practices, perceptions and doings of individuals constituting a social group. The magnitude of a social group while defining culture varies to all extents. It might be a culture within an organization, a city/town or a whole nation. What holds importance is the common ground that gives birth to a particular trend in culture. However, the trends and extension of culture is not the point of relevance here. What this paper attempts to evaluate is that how changes are brought in a culture and what are the channels which bring these changes as well the facets where these changes are felt the most. We can trace the effects of technology on culture through history but the study focuses the effect of technology on culture in the current scenario.
Internet, email, television and mobile phones are some of the aspects that have revolutionized the way we think, act and live our lives in the past few decades. Now man is no more bounded by limitation in any facet of life. He has got access to any place, individual or happening since things now are just a few clicks away and very easy to approach. These inventions were just not mere creations which were going to be totally replaced by some other thing later on. On the other hand, they have developed into mediums which are now borrowing heavily from even the slightest of cultural trends and social needs. These inventions have progressed and developed themselves to be tools which have got their own self prevailing mechanisms. They tune themselves towards the needs of the public and boomerang them back to the society after injecting them with self formulated mechanisms.
The impact of internet in reshaping our social and communal lives has been vastly debated by L. Siegel (2009) in his work Against the Machine: How the Web Is Reshaping Culture and Commerce": And Why It Matters. He comments that everything from every day living to shopping and business has been modified itself according to the web.
Results & Discussions
The modern day technology has grasped all of us in a way that we can not opt to live outside its sphere. Individual independence along with knowledge and awareness has considerably increased. The speed and accuracy for things have remarkably increased along with the ease in handling stuff.
On a general level, people are becoming more and more alienated from social groupings and getting confined to their own zones. Each person is equipped and occupied with his own virtual world and real time interaction and actions have