In this way, First Choice can offer discounts, but at the same time they will try selling through their First Choice Brochures as it is offering a greater profit. On the other hand, Althams and PR World are smaller setups with their presence in smaller areas. Companies like PR World relies on repeat orders from satisfied customers. They offer a personalized and customized service to its customers to take repeat orders. In this way, the loyal customers will be there.
First Choice deals with tickets and bookings of various airlines and companies whereas PR World also deals with holiday package. In this way they are offering an additional service to its customers, giving them a higher value. Secondly, their service level and quality is better than the other two. This way, they can retain their customers.
The First Choice offices have a high street presence which attracts more customers. This way they can offer a wider range of products to a greater number of people. But, Althams and PR World can accommodate customers in their narrow vicinity only, thus they have a narrow customer base to cater to. This difference leads the agents to have different target markets and different set of customers to work for.
Ownership of business is another factor that contributes to the performance and working of the agency.