Marketing Cases Problem Solving - Case Study Example

Only on StudentShare

Extract of sample
Marketing Cases Problem Solving

A.1. can also try to develop its own tie-ups with the distributors of its product, like the grocery stores and restaurants.
For instance, A.1. could concentrate on building up a superior communication network between itself and its distributors and suppliers so that they can understand each others' needs. It is very crucial for A.1. to retain the major percentage of shelf space within grocery stores since this has an express correlation with the sales level of an item. The company can carry out a small research to find out the exact optimal position for its products within the shelf layout. It can then quest for that position to be granted by its distributors. A.1. should guarantee that the situation of its product's kiosks is in elevated traffic areas and that they are easily reached.
When the firm is trying to obtain partnerships with restaurants, it should emphasize the fact that "9 out of 10 steakhouses serve A.1." (Kerin and Peterson 631). Also, the display of A.1. Steak Sauce on a table motivates 70% of consumers to think about steak (A.1. Sauce Derives Its Name From Utterance of a King, 15).
The firm can also go in for promotion of its product by offering a free product such as a spatula with a bottle of A1. ...Show more

Summary

The market dominance of A.1. Steak Sauce is apparent through its 54 percent of the steak sauce sales in dollars (Kerin and Peterson 631). Apart from Heinz57 which generates only 16 percent of the steak sauce sales in dollars (Kerin and Peterson 631); A.1 had no other competitors till Lawrya's decided to launch its own product of steak sauce…
Author : carrollgregory
Save Your Time for More Important Things
Let us write a custom case study on your topic
"Marketing Cases Problem Solving"
with a personal 20% discount.
Find out more

Related Essays

Corporate Problem Solving
This type of organization was not always at the forefront of business strategy, so some businesses are lagging behind in development. For the most part, this approach to business strategy has been underused and undervalued. However, in the business setting, this is an invaluable resource for the manager.
5 pages (1250 words) Essay
Programming Paradigms Comparison
Pointers help in creating complex data structures such as 'linked lists'. C++ possess the facility of using local and global variables, due to which a C++ program has the right to declare every method and function outside or within a class, local variables are often declared and initialized in C++ rather than global ones.
10 pages (2500 words) Essay
Marketing Case Problem Solving
Non personal channels like advertisement in magazines, newspaper etc., will reach only the wage earners and they of course do not have much to about the Duncan industry product. Also newspaper ads have a short life span, poor reproduction quality and small pass along audiences.
2 pages (500 words) Case Study
Marketing Case Problem Solving
Whilst there have been growth in sales, it is argued that this growth is a result of inflationary factors where there is no evidence of real growth. In fact
3 pages (750 words) Essay
Practical Privacy Problem Solving
The organizations have found the use of deep linking as a technique of advertisement and sales with promotional activity which leads to increase in the profitability of the organization and promotes the
3 pages (750 words) Research Paper
Problem solving
Unless you provide evidence of an extension, the due date for your assignment will be deemed to be the date indicated in the course information booklet.) I authorise the University to test any work submitted by me, using
6 pages (1500 words) Assignment
Problem Solving
The effectiveness of the police force relies on the capability to recruit and retain quality staff. Quality police officers are
6 pages (1500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT