StudentShare solutions
Triangle menu

Automobile Industry - Research Paper Example

Nobody downloaded yet

Extract of sample
Automobile Industry

Then Mr. Henry Ford came up with an idea of Car for Every one. With this idea he laid down the foundation of Ford Motor Company and start manufacturing cars at a large scale to reduce price, what we call mass production. New players also entered the market with different products than that of Ford like Mercedes, BMW, and GM.
Automobile industry is facing immense competition these days which has shifted manufacturers' concern to reduce their cost. A right balance of input and outputs can give manufacturers the edge which will be helpful for them to increase their sales and their profit margins. All this happens due to the customers' better access to knowledge. These days the customers are better informed compared to the previous days therefore even the decision of an average customer is well informed. Along with being price conscious, customers are also after quality and fuel efficiency. The hiking prices of fuel have asked customers to look for a car with better mileage. The car markets are moving fast into globalization. One can find the best of BMW's car is being driven in India, the Mercedes in America and the Ford in United Arab Emirates. Hence the manufacturers are more looking for ways to have a centralized product research and development centre and manufacturing at lowest rates since the competition has enhanced due to globalization.
Market Segmentation
In terms of customers' buying practice, market can be divided into Fleet buyers, Business buyers and Private buyers.
Fleet buyers are those buyers which buy cars in big numbers to further their business. They usually required cars which are low priced, good in fuel economy and can run smoothly for a considerable period of time without asking any major maintenance. They include hotels, cab companies, and car rental companies.
Business buyers are those which buy cars to give their executives and employees. They require cars which match the designation of the person given the car. They usually go for moderately highly priced cars.
Private Buyers buy cars for their personal use. Now depending upon their social class which they belong to, they have different choices of cars. Some buy low priced, durable cars from Toyota, Honda, GM and Ford while others may go for quality and performance and opt for BMW, Mercedes or Audi. There are some, like celebrities or people with big fortunes that buy cars as a status symbol and to show their taste for uniqueness. They usually go for Ferrari, Lamborghini, Bugatti, MayBach.

Competitors' Analysis
There are many players in the market striving to increase their size of pie.
From America we have General Motors, Daimler Chrysler, and Ford Motor Co. From Japan we have Toyota and Honda. From Germany we have Mercedes, BMW and Audi and from Italy we have Lamborghini, Ferrari and Bugatti.
But BMW faces a direct competition with Mercedes and Audi as they fall in the same class with respect to performance and price.
1. Mercedes
Mercedes Benz is present in the industry in the form of a giant. Mercedes Benz is the major direct competitor to BMW just like Pepsi is for Coke. It is considered to be an established brand within the industry among many competitors and among customers. It has built great brand ...Show more


Automobile industry comprises of all the vehicles starting from motorcycle to buses and trucks. The industry is considered to be the largest manufacturing industry providing jobs to millions of people and generating billions of revenues each year.
The industry was born in 1859 when Jean-Joseph-Etienne built the first internal combustion engine which was further modified by Nokolaus August Otto…
Author : aliyah91
Automobile Industry essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Automobile Industry"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

The Oil Supply Dependence Of The Automobile Industry
The author of this research essay believes in barring enterprise lobby in governments just to favor the retention of all activities bent on maintaining an oil-based auto industry and all parts of the automobile supporting the oil-based auto industry. There must be sacrifices in order to arrive at the brighter future wherein economic growth can continue to improve the quality of lives of the people.
6 pages (1500 words) Research Paper
Supply Chain Management in Ford Automobile
Modern business firms heed exceeding emphasis on their supply chain activities along with their objectives like economic cost of production and high profitability. This research paper discusses such objectives and also explores effective optimization strategies that have been contributing to the Ford Motor Company’s faster economic growth.
4 pages (1000 words) Research Paper
Three Diversity Case Studies on the Automobile Industry (Ford, Honda, Toyota websites)
Ford website provides complete product and service information through colourful presentation that caters to the need of its website visitors whether they are potential customers, suppliers or employees. Upon visiting the website, the user is welcomed with huge images of its featured cars.
4 pages (1000 words) Research Paper
Chervolet industry
Nevertheless, when time passed the automobile technology became more complex and in 1914 the first car engine was introduced by Sir Henry Ford. From this point onwards vehicles started to develop with the speed of light. Ford Company played a significant role in causing innovation in the field of cars and other mechanized vehicles.
7 pages (1750 words) Research Paper
Impact of technology automobile
Due to its massive reach and positive outcomes; this technology was able to grasp its roots into the world market very soon. Automobile technology is basically wheeled motor vehicles used for the transportation services. It has an engine or motor which along with tyres helps it in moving.
9 pages (2250 words) Research Paper
Effectiveness of various mediums of advertisement in the automobile industry in North American consumer market
With so much competition in the market industry, it calls for the need of marketers to be creative and original as illustrated by the two automobile companies; BMW and Audi. These two had to put in strong emphasis on their brands by allocating vast resources for marketing budget on magazines, advertisements in video, and the internet.
6 pages (1500 words) Research Paper
The Automobile in America (American History)
The social life of people changed as well since people could utilize their automobiles to go out to events such as the theatre, sporting events, and new fads such as movie drive-ins. The mobility the car
1 pages (250 words) Research Paper
Supply Chain Management in Ford Automobile
Supply chain optimization strategies can play a vital role in improving the functionality and viability of automobile industry. This paper in particular will analyze various supply chain strategies and practices of Ford
4 pages (1000 words) Research Paper
Impact of technology automobile
It has an engine or motor which along with tyres helps it in moving. Most of the automobiles are dependent on petrol or diesel to run. This ground breaking technology is a blessing to the human race as it is capable of covering long
9 pages (2250 words) Research Paper
Development of automobile industry in the united states
during 1982.In addition, U.S. manufacturing facilities serve not only Honda and U.S. big three-General Motors, Chrysler, and Ford, but also Toyota, Hyundai-Kia, BMW, Mazda, Mitsubishi,
7 pages (1750 words) Research Paper
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us