Usually, the largest, most impressive grosses, are generated by high-budget A-Pictures, financed and/or released by the MPAA companies; however, such pictures do not always create the optimum rate of return, especially for net profit participants, who, unfortunately, only see profit participation in 5% of the pictures.
The statistics of the movie industry in the United States also reveal that there had been an increase of almost 30% in the media markets in the span of the past ten years. According to a study conducted by Monitor Co., the movie and television industries contributed over $16 billion to the State of California's economy, directly employing 164,000 and indirectly employing another 184,000. The study also found that the vast majority of feature films and television programs are produced by independent producers.
During the recent past, there has been a lot of transformation in the way media is reaching the audience. There has been a shift in the media in new forms like DVD and internet. This shift obviously has got an influence and also a strong cultural and social impact on the society.