StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - International Business - Value and Supply Chains

Only on StudentShare
Pages 6 (1506 words)
For me, the utmost goal of a company, aside from maximizing the value of its shareholders through ensuring the huge inflow of revenue and profit is to see to it that customers get enough value for their money. Ensuring customer satisfaction by offering them a wide array of products to suit their needs proved to be a successful marketing strategy…

Extract of sample

This exemplifies the concept of value chain.
The concept of value chain was introduced and popularized by Michael Porter in his bestseller, Competitive Advantage: Creating and Sustaining Superior Performance (Value Chain 2005). In this book which was published in 1985, he clearly describes what value chain is. He has identified a set of interrelated activities common to a wide range of firms.
Value chain is "a high-level model of how businesses receive raw materials as input, add value to the raw materials through various processes, and sell finished products to customers (What is value chain 2005)." This is possible, since Michael Porter, as stated above, has already devised a way to classify the activities of a firm in its operation. Value chain therefore, categorizes the "value-adding activities of an organization (Value Chain 2005)."
Michael Porter classified business activities as either primary or support activities. Primary activities include: inbound logistics, production, outbound logistics, sales and marketing, maintenance. Meanwhile administrative infrastructure management, human resources management, R&D, and procurement comprise the support activities. ...
Download paper
Not exactly what you need?

Related papers

Critical examination whether the ‘sector matrix’ framework gives a better strategic understanding of product markets than the concepts of ‘product’ or ‘commodity’ chains
To analyze specific activities for gaining competitive advantage, porter formulated a strategy to use set of interrelated generic activities performed as common practice. The term 'Value Chain' was used by Michael Porter in his book "Competitive Advantage: Creating and …
8 pages (2008 words)
Impact of Supply Chain on Business to Business Marketing
"A Supply Chain consists of all stages involved, directly or indirectly, in fulfilling a customer request. This includes manufacturers, suppliers, transporters, warehouses, retailers, and customers." (Chopra and Meindle, 2005)…
18 pages (4518 words)
International Business Strategy of Zara
Inditex SA, the holding company, clocked revenues of $8.5 billion in 2007, of which Zara contributed 66 percent (fibre2fashion). The expansion strategy positively contributed to the increase of Inditex's share value.…
10 pages (2510 words)
Integration of Giant Supply Chains in Public Sector
The critical processes differ from one another, but the processes involving supply chain management and supply chain management are critical to any organization. The coping period of the organization without critical processes is known as maximum tolerable outage and this makes the private sector organization fail in the absence of successful supply chain management. At this context, the public…
17 pages (4267 words)
Critical Evaluation of the Dell Supply Chain
Thus, the supply chain system of Dell does possess shortfalls and improvement areas do exist.…
14 pages (3514 words)
International Business (Globalization)
International businesses are at present largely restricted to their where they originated from, only if we consider their overall business operations and activity; they stay heavily 'nationally rooted' and carry on to be multinational, to a certain extent than translational ,organizations . (Palmisano 2006)…
8 pages (2008 words)