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2. There are several ways to structure strategic business units. How does Polaroid structure its business units How could portfolio planning tools be used to assess the effectiveness of the company's business units
The firm is offering diversified line of instant imaging products.
Technological Competence. Polaroid has the ability to come up with innovative instant imaging products. The firm's expertise along this line is already proven since Polaroid has been in the market for decades. Polaroid's track record for developing high quality instant imaging products is already tested.
Marketing Competence. In view of its expertise in instant imaging, Polaroid has strong market presence. The market is well aware of the Polaroid brand, thus, the company has an established brand equity. The brand name is trusted by the market.
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