These trends were caused by popularization of new medium and its advantages for common citizens. A great number of innovative educational TV programs were developed in the United States during the late 1960s and early 1970s. The major force behind many of these productions was the Children's TV Workshop (CTW), which combined the talents of educational advisors, professional researchers, and TV producers. The programs made by CTW were carefully crafted pieces of TV which were guided by detailed research among members of target audiences. "The establishment of the Carnegie Commission in 1965 was critical to the survival of ETV" (Educational Television n.d.). During the next decades, educational TV was also broadly funded in the United States, particularly by substantial grants from the Ford Foundation and later by the U.S. Office of Education. Concurrently, regional organizations attempted to promote audience selectivity when they listened to radio, including choosing "better quality" programs from circulated lists, and communicating with radio managers of stations and networks about programs (Children's Educational Television 2006).
Education TV is popular because it has a positive impact on learners abilities and knowledge level. ...Show more