According to a research, an average American can see up to 247 commercial messages every day. Advertisement can affect many people in many ways because when company is making advertisements they keep in mind the nature of target audiences. By making the segments of target audiences they can easily convey the message and affect them.
Sometime, there is also a difference seen in the advertisement of same product on internet, newspaper, magazine and television. People have different attitude towards advertisement while watching television, reading newspaper or magazine and while surfing internet. Following is the descending order of major media through which advertisement reach its viewers, newspapers, television, direct mail, radio, magazines, business publications, outdoor advertising, and lastly farm publications. To catch the attention of the viewer there are different strategies which are used.
Therefore, advertisers uses different techniques of colors, texts, images, languages and layout, if put together efficiently can easily catch the reader's attention. It results in influencing the opinion of the viewer, thus persuading them for buying that particular product rather than any other in that particular category.
This ad campaign received a lot of media attention for the fact that th ...