StudentShare solutions
Triangle menu

For Reebok Web Site - Essay Example

Not dowloaded yet

Extract of sample
For Reebok Web Site

Now web sites are used not only for promotions but for actual sales as well. Companies are giving lot more emphasis on Online Retailing.
Branding itself is an investment in letting the people 'know' about the company. A brand is the promise that a company makes to customers combined with the customers' judgment about how well the company can deliver on that promise.2 Business becomes easier when you have a recognisable brand. With a strong brand, the company doesn't have to sell nearly as long or as hard. For example Reebok itself is a renowned brand associated with sports accessories. Mention the name 'Reebok; and millions of people throughout the world have an immediate perception and expectation of what the company stands for.
For an International branding name, company's personality requires to be easily identifiable at every customer touch point, from word of mouth to final sale. It is therefore to be made sure that every bit and byte of packaging, presentations, communications, and marketing speaks with a brand-consistent look and voice. Think of Boeing and what comes to mind is the huge aircrafts. Think of Intel and the association is synonymous with microprocessors. In fact, what these brands have done is to become generic in the minds of customers. This involves not just selling products or services but positive buying experiences. A collaborative effort is a must enroute to building a brand. Advertising campaigns duly supported by PR exercises and philanthropic generosity makes a roadmap for branding. For this very reason Reebok relies on sponsoring sporting events, investing in famous sportspersons as brand-ambassadors and helping the environmentalist campaigns, human rights activities etc. The REEBOK HUMAN RIGHTS AWARD gives recognition and financial support to young activists who have made significant contributions to human rights through non-violent means.3 The mission statement of RHR foundation states, "The Reebok Human Rights Foundation seeks to promote and protect human rights through grantmaking that is motivated by the principles outlined in the United Nations Universal Declaration of Human Rights. The Foundation supports initiatives that generate awareness and motivate advocacy, particularly among young people, to defend human rights."4 It is an established fact that sporting equipment are not made at one single factory, but this job is outsourced to different unnamed units worldwide and thereafter the brand name 'Reebok' is put on the finished product. Reebok therefore takes pride in describing their business practices by stating, "Our commitment to human rights extends to the thousands of workers worldwide who make our products. We know that to be proud of the products we put our name on, we cannot be indifferent to the conditions in which they are made." ...Show more

Summary

Latin word "Communs", meaning commonness of experience, forms the basis of the word 'Communication'. All living beings use Communication to transfer their thoughts, ideas and messages. Marketing involves business activities focused on developing, expanding and facilitating the profitable introduction and promotion of a company's products and/or services1…
Author : blancawehner
For Reebok Web Site essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"For Reebok Web Site"
with a personal 20% discount.
Grab the best paper

Related Essays

Analyse web site
First, you need to decide when you will travel, book the ticket on the airplane or ship, have an itinerary for each day and many more. Most of the time, we have a big problem of where we are going to stay in that country. It is really hard to look for hotels in the country where we are going especially if it is our first time to go there, and if we have to budget certain money that we have.
2 pages (500 words) Essay
Adaptive Web-site Design
“One of the problems often mentioned in adaptive Web-site design is that there are some issues for which no general approach or solution appears to exist. One of these issues is the separation of a conceptual representation of an application domain from the content of the actual Web-site.” Paul de Bra’s statement no longer holds true in today’s Web development environment.
2 pages (500 words) Essay
Web Site Evaluation Paper
The essay analyzes the Forbes website's evaluation. The website clearly identifies the author of this webpage as Jeff Bercovici who is actually a Forbes Staff. Indeed, even the image of Jeff Bercovici is very clear on the web page thus enabling us to define his gender. The website continues to identify the author by stating his profession, experience.
3 pages (750 words) Essay
Discover nursing. Web site evaluation
I decided to research and a find a website to help other people evaluate how well the website I picked would help their needs.Discover Nursing is owned and operated by Johnson and Johnson Services Inc.
2 pages (500 words) Essay
E-commerce Web site evaluation
human brain would require time enough to relate the title Moving Sounds with music on wheels – which would have been a far more apt title, but would still require an explanatory subtitle. Neither does the title bar of the browser window say anything more. A look at the HTML
6 pages (1500 words) Essay
Evaluation of web-site/nursing
The text in the web site states that it is an online community for nurses. However, the web site looks like an online directory to me. I even thought that it is an advertising site. Its layout seems one that wasn’t
2 pages (500 words) Essay
Reebok
The company uses different distribution channels to market itself. The company uses athletic footwear stores and department stores for its distribution (Kerin, Hartley & Rudelius, 2011). Its uniqueness derived through its relationship with customers. Reebok
1 pages (250 words) Essay
Web site design
The main objective of this website is to deliver convenience and efficiency to Pizza lovers across the market. The convenience that customers derive from this site enables them to develop trust in the company thereby leading to loyalty in the company’s
2 pages (500 words) Essay
Your favorite web site
t has revolutionized the photo sharing process by instant sharing not only on Instagram but also other social network accounts like Twitter, Facebook, Posterous and Tumblr simultaneously. It also resizes your photos to be converted to Kodak Polaroid type photos in stark contrast
1 pages (250 words) Essay
A Web Site
The landing page provides multiple methods for entry and subsequent access to the pages of the website. A new user is welcomed on the landing page and is then asked to submit details; the background of the page functions to promote the website by listing the success
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation