Michael Dell, who is also regarded as the computer industry's longest tenured chief executive officer, founded Dell Computer Corporation in 1984. Later in 2003, the company changed its name to Dell, Incorporated. The company is one of the most famous manufacturers of computer worldwide, which caters to the needs of individual and corporate clients with a very unique business concept…
From its establishment, Dell gains worldwide recognition of being one of the most successful information technology companies. The company holds a large market share in all their product lines.
Last August, Dell recalls its lithium-ion batteries powering its laptops after pictures of its laptop exploding in a conference in Japan floods the internet. It should be noted that recall involves 4.1 laptop batteries and is the largest made in the consumer electronics industry. The recalled batteries include 2.1 million lithium-ion batteries installed in laptops sold in the United States and another 1.4 million sold overseas from April 2004 to July 2006. Dell does this in order to ward off potential fire hazards which can cause more damage to the customers and the company's brand image (Blakely 1-6).
Currently, the cause of the explosion remains unknown. Experts are expressing their concerns over the new battery technologies which make gadgets susceptible to "thermal runaway." Thermal runaway refers to a condition where a faulty battery hits a certain level of temperature and continues to heat up by itself until it finally explodes. ...
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B2B Marketing - Derived Demand
This report has been prepared to specifically meet three aims. The primary aim is to analyse how Dell estimates its derived demand and how this demand impacts the company’s production. The second purpose is to evaluate the company’s current market segmentation strategies and identify further business segmentation opportunities.
According to the research there are different marketing strategies by Apple and Dell, which illustrate two companies that must use unique tactics in order to gain more market attention and brand loyalty long-term. Apple understands its market characteristics and how to use affiliation and rapport as a means of gaining additional market share.
Dell Incorporation (Dell Inc.) is regarded as one of the global leading IT (Information Technology) organisations which offer broad assortment of computing solutions as well as services to its potential global customers. The organisation directly provides its different effective services through its own distribution channels throughout the globe.
The price of Dell laptops is also comparatively lower than those of its competitors. Product Type Dell laptop belongs to the product type of portable computers. A product type is a family of products having similar features. The main features of laptops are their portability, smaller size, connectivity and wireless mechanism.
The company had gone through many ups and down from its inception in 1984 and has to face many challenges and competitions to stay ahead in the market (Kolter and Lee, 2008). This paper strategically discusses the fall and rise of Dell Inc from 2007 to 2008 and to compare Dells strategy with that of Hewlett Packard with due reference from the case study “Dell Inc in 2008: Can it overtake Hewlett Packard as the worldwide leader in personal computers.” A) Dell’s Strategy to overcome HP in Personal Computers Michael Dell founded the company with simple vision and business concept that the personal computers could be built and sold directly to the consumers which would eliminate the additi
Dell Inc, established as a kind of small lucrative business by Michael Dell in early 1984 has grown to become one of the largest and highly successful multinational companies of all times in the world. Michael Dell has realized the wide marketing opportunities that can be brought with the strategy of marketing directly to the end users and this has helped the company create a market of its own.
This is what Dell, Inc. can give you as an investor. Let me show you why.
As a computer manufacturing company that has 18% - 19% of the global personal computer market, in comparison to Hewlett-Packard's 15%, Dell, according to Wikipedia, "manufactures more computers than any other organization in the world (Dell, 2006)." As a company that employs more than 63,700 people worldwide, it had reached the top spot on Fortune magazine's America's Most Admired Companies in February 2005.
For Dell, this process is becoming imperative if the company wants to re-secure its position of dominance which it held during the early 21st century.
As the company considers porter's five forces, the Force of Buyers exerts less pressure on the company than the other four.
e, who with his/hers leadership traits will be able to ‘sprinkle’ success on the organization, including on the lives of the workers, and Michael Dell, the founder of Dell Inc, the computer major, is one such successful leader. One of the main leadership traits is trying new
As the case writers Simchi-Levi. Kaminsky and Shankar (2008) point out, number of factors including chipset supplier decommit issues, engineering issues, Dell forecast accuracy, and new product introduction contribute to the firm’s inability to deliver
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