StudentShare solutions
Triangle menu

Vinke Air Freight - Essay Example

Not dowloaded yet

Extract of sample
Vinke Air Freight

Vinke currently serves large- and mid-sized companies who occasionally need to ship parts to meet emergency needs. The present client base certainly must value the fact that their large packages can be delivered to an airport and Vinke will transport the parts as well as arrange final delivery. In an emergency, industrial delivery scenario, Vinke's personal attention to clients is a major benefit. In the overnight letter and small package market, however, customers are not seeking the specialized attention that has built the company's current market. They are more interested in having their letters picked up at their location and timely delivered to the intended destination. Neither are they faced with the issues of industrial shipping. These customers are consumers for whom overnight delivery has become ubiquitous. They don't need specialized personal care nor are they constrained by the logistics involved in moving large manufacturing parts to meet emergency timeframes; they simply want their letters to be picked up and delivered on time.
In considering the organizational changes required by the proposed entry into the new market, and the competition already in place there, the task could prove daunting. Vinke's current client base is industrial or manufacturing companies. These organizations can be serviced from the airport to destination. For overnight letters and small packages, the company will not be able to expect its customers to drive to their airport; Vinke will need to implement a pick-up service. They won't be competing for a relatively small pool of clients; they will be forced to serve the general public. This will require extraordinary organizational changes. Further, rather than the occasional and urgent nature of delivering large industrial parts that easily fill up planes with just a few orders, the new market demands will centre upon frequent handling of routine letters and small packages. Planes will either have to be full of packages from a high volume of shippers or fly partially empty to meet delivery requirements. The likely costs associated with this operational change will be quite large and potentially threatening to operating capital. Finally, competition in this market is fierce. One need only visit the web site of a major potential competitor to see the complex bundle of service divisions required to fulfil demand in this market (FedEx, 1). The organizational changes required to effectively compete in this market are overwhelming.
The criteria necessary for evaluating the proposed venture are found in a standard Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis model. The critical issues for Vinke are clearly outlined in this matrix. Unable to utilize their key strength, personalized customer service, the company is overwhelmed by the weakness of its limited operation scope and mass-customer service incapability. Any potential opportunity that might be presented through the use of its current equipment and facilities is immediately and obviously threatened by the strength of the competition already in place.
There may be growth potential in the overnight delivery of small packages market, as management ...Show more

Summary

Vinke Air Freight is a Midwest-based air freight service company that offers overnight delivery of large packages anywhere in the continental United States. The new president of the family-owned company is concerned that the organization has reached a saturation point with its current product line and, while optimistic about increasing the company's market share within its current segment, is considering the idea of expanding operations to include overnight delivery of letters and small packages…
Author : dimitritowne
Vinke Air Freight essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Vinke Air Freight"
with a personal 20% discount.
Grab the best paper

Related Essays

Air pollution
Since air pollution has serious effects to the human health as well as other living organisms, there have been increasing concerns on how to prevent it or at least mitigate its effects in the world (Liu 11). National governments, international organizations, and individuals have developed policies and approaches of addressing the challenge of environmental degradation, which air pollution is a main contributory factor (Agarwal 17).
6 pages (1500 words) Essay
REPORT ON FREIGHT TRAIN OPTIMIZATION AND SIMULATION
When properly utilized, this system will minimize and manage transportation costs immensely. Freight train scheduling has in the recent past received a lot of attention especially considering the increased volume of goods. The most probable solution of handling the increased freight would have been an extension of the railway systems.
7 pages (1750 words) Essay
Report of a company from the air - freight sector
While conducting the external analysis, PEST analysis and Porter five forces have been considered and in case of internal analysis, various aspects such as, assets, strengths, weakness and customer segmentation, are kept in view. The analysis, firstly, highlighted the potential threats and opportunities that the organization can face and secondly, it highlights the strengths and weakness of the organization.
8 pages (2000 words) Essay
Road Freight
There are encouraging trends in this sector and the future looks brighter. There were 446 thousand goods vehicles over 3.5 tonnes capacity registered in Great Britain in 2007. There is fall in the number of goods vehicle operators from 115 thousand in 1996-97 to 100 thousand in 2006-07
10 pages (2500 words) Essay
Freight Transport in Europe
By alleviating all kinds of trade barriers EU has taken transportation to highest levels of success but at the same time it is threatened by its own created problems. Today professional road transportation is confronted with problems like road safety, environmental pollution, and low wages for truck drivers etc.
19 pages (4750 words) Essay
International Port Security. (Freight, shippment studies)
However sea is used not only for the good of the commonwealth. On the sea may be carried on various unlawful acts representing the threat to radical interests of the states. In the theory of international law and practical activities for a designation of these acts the term "a crime of the international character" is often used.
18 pages (4500 words) Essay
Inland freight assisgment
In general it becomes the responsibility of the government operating through its various authorities to bring in to operation, a foolproof system that prevents the causes leading to the accidents. In this context there are many regulations put forth by the
10 pages (2500 words) Essay
Road Freight Transport
The road industry has gained a lot of momentum over the last decade. The immense changes in the road and transport industry are global. From large, urban cities to small, suburban towns; the concept of road freight has also changed
10 pages (2500 words) Essay
Air pollution
The second article’s main focus is on the fatal effects that long and short term exposure to polluted air can have on human life (John Vidal, UK Air Pollution
3 pages (750 words) Essay
Air vs Freight forum 352
Another factor is the capacity of the vessel. Say a company needs to transport a batch of vehicles to another country it would be almost impossible to ship them all at once in an
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation