The Sports Drinks segment wants the optimal performance during prolonged physical activities and needs the beverage to help maintain fluid balance. Tea and coffee do not provide much calories. Water is featured to be the fundamental component of human body and is a daily necessity for consumers. ("The Beverage Institute", 2006)
The Coca-Cola products generally follow product line pricing strategies. The prices of its products are based on cost differences between products, their different features, and competitors' prices. Sometimes, the Coca-Cola Company boosts its sales by promotional pricing, which temporarily prices products below the list price, to increase short-run sales. In grocery stores, some Coca-Cola products are sold at product bundle pricing, offering a bundle of Coca-Cola products at a reduced price.
Coca-Cola products are distributed to over 200 countries around the world. Apart from distributing its products through retailers, like grocery stores, drug stores and convenient stores, the Coca-Cola Company also supplies its products to school canteens and restaurants.
The Coca-Cola Company targets the nonalcoholic beverage concentrates and syrups market. Apart from the Coca-Cola classic, the company produces nearly 400 brands that target at different market segments. ("The Coca-Cola Company", 2006) The Coca-Cola Company has identified 6 major market segments, namely, Energy Drinks, Juices/Juices Drinks, Soft Drinks, Sports Drinks, Tea and Coffee, Water…
Product The Coca-Cola Company manufactures, distributes and sells non-alcoholic beverages. It has a portfolio of more than 3,500 products grouped into five categories: energy drinks, soft drinks, sports drinks, juices, tea and coffee, water and other drinks.
tion Strategy 16 Targeting Strategy 16 Positioning Strategy 17 Implementation and Controlling of the marketing plan 17 Marketing Budget 17 Action plan 18 Implementation and Control 19 Conclusion 20 References 21 Executive Summary Building customer relationship based on customer value and satisfaction is at the very heart of modern marketing, because marketing, more than any other business function, deals with customers (Armstrong & Kotler, 2005, p.
In some markets, it is so dormant that competitors often feel threatened and have to put in extra effort especially while introducing new products. Its dominance may be seen through perspectives such as advertising and the overall marketing strategies. In most of its markets, the beverage manufacturer ensures that there are commercials running through various media as a strategy of ensuring that consumers are constantly aware of its products.
The author gives recommendations which can improve the existing customer relationship management system of Coca Cola. The marketing concepts will help an organization to identify the local competitors and manage their marketing campaigns effectively. The goals would be achieved through the identification of various resources.
Coca Cola, which is also known as Coke, is manufactured by Coca Cola Company. The company is headquartered in Atlanta, Georgia. It was intended to be used as a medicine. It was found in late 19th century by John Pemberton, a pharmacist in Columbus, Georgia.
This implies that for many people, it is essential to remain healthy in order to feel secure and fulfilled. As such, many products sold today can also be marketed to bring additional health benefits, as well as already catering or appealing to people of more basic needs such as food and water.
The other thing is that the company has been able to launch new products which have equally performed well in both local and international market. For instance, its bottled water product is the proof of this. In terms of revenue collection, the bottled water market in the U.S.
The author posits that Coca-Cola Company and PepsiCo Inc. are currently changing the procedures followed in making some of their products such as the caramel coloring commonly used in the sodas. This comes following the implementation of the Californian law that forces all products that contain a particular level of carcinogens.
This is mainly due to the enhancement of the demand of the products of beverages in the entire globe to a significant extent rather than other drinks (Bradley, 2012, pp. 332-345). As a result of which, the organizations operating
In the world of business, there are very few images that are as well recognized as the Coca-Cola brand. It is known in the furthest locations of the globe and marketers today look to that brand as a model of their marketing power.
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