StudentShare solutions
Triangle menu

Real Chocolate Company Inc - Essay Example

Not dowloaded yet

Extract of sample
Real Chocolate Company Inc

Abstract
The Real Chocolate Company Inc. is a US based chocolate manufacturer that manufactures and sells a wide array of chocolates, including gourmet chocolates. Its business strategy encompasses a series of other segmental operations that themselves can be regarded as sub-strategies within the holistic process of overall business strategy. For instance operational or production strategy and marketing strategy are all part of the business strategy of the company. RCC Inc. has adopted a functionality-based approach to business strategy and decision making in the larger context of corporate expansion, both within the US market and abroad. Thus its organizational culture and leadership strategies are reflected in its focused strategic initiatives such as SWOT, PESTEL analysis and so on. However its leadership related and organizational culture centric problems have been highlighted in order to focus attention on its current level of operations.









1. Introduction
Business strategy is defined as the longer term directional thrust of the organization with specific focus of attention on resource capability enhancement strategies to achieve organizational goals in a competitive environment to satisfy stakeholders' demands (Johnson and Scholes, 2002). The Real Chocolate Company Inc. has been in business for approximately three decades and now has become one of the top hundred fastest growing small public companies in the USA. Its concentration on gourmet niche chocolate market in the US is particularly significant against the backdrop of ever increasing diversity and complexity of the gourmet chocolate industry. With almost 300 chocolates in the portfolio and a further 100 turned out on special occasions like the Valentine's...
Thus its organizational culture and leadership strategies are reflected in its focused strategic initiatives such as SWOT, PESTEL analysis and so on. However its leadership related and organizational culture centric problems have been highlighted in order to focus attention on its current level of operations.
Business strategy is defined as the longer term directional thrust of the organization with specific focus of attention on resource capability enhancement strategies to achieve organizational goals in a competitive environment to satisfy stakeholders' demands (Johnson and Scholes, 2002). The Real Chocolate Company Inc. has been in business for approximately three decades and now has become one of the top hundred fastest growing small public companies in the USA. Its concentration on gourmet niche chocolate market in the US is particularly significant against the backdrop of ever increasing diversity and complexity of the gourmet chocolate industry. With almost 300 chocolates in the portfolio and a further 100 turned out on special occasions like the Valentine's Day, the company has achieved a marvelous feat of targeting every segment of the gourmet chocolate market.
The company's success is determined by the quality and strange enough the quantity of the product. ...Show more

Summary

The Real Chocolate Company Inc. is a US based chocolate manufacturer that manufactures and sells a wide array of chocolates, including gourmet chocolates. Its business strategy encompasses a series of other segmental operations that themselves can be regarded as sub-strategies within the holistic process of overall business strategy…
Author : feestjamaal
Real Chocolate Company Inc essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Real Chocolate Company Inc"
with a personal 20% discount.
Grab the best paper

Related Essays

Vans, Inc.: A Company Analysis
Paul Van Doren, pioneer of Vans, Inc., started manufacturing shoes on the East Coast in the early 1960s. While other companies rely heavily on retailers to distribute the goods, Doren focused on direct selling, and marketed the brand personally to the public. Later, Vans, Inc. gained momentum in the 1970s.
4 pages (1000 words) Essay
Real chocolate case study
In June 2005 this company was named one of America's 100 fastest-growing small public companies, which indeed tells a lot about its strategic position. The Real Chocolate Company, as the name tells, is a gourmet chocolate selling business. There is a variety of products sold, some packaged while others are made on the site.
11 pages (2750 words) Essay
Strategic Plan for Real Chocolate Industries
The chocolate industry in US is highly fragmented with over four hundred players. Real chocolate operates in the niche market of Gourmet chocolates, which is a high growth product line in the industry. Apart from the usual stakeholders in the form of shareholders, financial institutions, employees, customers, it has another key stakeholder the franchisees, through whom all the growth and revenue for the company will accrue in the future.
21 pages (5250 words) Essay
Chocolate
Human geography on the other hand, leads into the discovery and the revelation of patterns in political, social and economic activities and how they interact with location, distance and movement. With chocolate, the history and the habitats of ancient civilizations such as those of the Mayas and Aztecs in Central and South Americas are intertwined with the histories and social development of old colonial powers such as Spain, England and France.
2 pages (500 words) Essay
Chocolate
The main argument of the article contradicts the historic view which was commonly considered on the reasons that led the Europeans to turn the chocolate as a tasty stuff. The author has successfully related the history of the value addition processes with the principles relating to the international economy, sociology, and many other factors.
4 pages (1000 words) Essay
Real chocolate company
In the broader perspective the company is operating in a much larger confectionery industry, which is a highly competitive industry with “more than 300 suppliers making
11 pages (2750 words) Essay
Analyses of Real Cocholate Company
The company makes only high quality products and distributes the same through its various outlets located at different strategic places of the country. When Sarah Smith,
6 pages (1500 words) Essay
INDIVIDUAL CASE STUDY
For instance operational or production strategy and marketing strategy are all part of the business strategy of the company. RCC Inc. has adopted a functionality-based approach to business strategy and decision
9 pages (2250 words) Essay
Craft and Cadbury horizontal merger as means of company growth
The real ‘wave’ of merger and acquisition first took place during the period of 1886-96. Since then M&A is found to be playing an important role in shaping the structure of any industry. It is found that in
4 pages (1000 words) Essay
Chocolate
The cocoa bean which is scientifically known as Theobroma Cacao L, originally grown in Central America, was tremendously used by the natives from the Olmec, the Maya, the Zapotec, the Moche and the
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation