StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - Marketing Makes Strong Fashion Brands

Only on StudentShare
Pages 3 (753 words)
Marketing involves a wide range of activities to ensure that business meets the needs of its customers. To do this an analysis of the market must first be undertaken. This includes finding out potential customers (target market), their needs, what the business can offer them (product value or uniqueness), what competitor businesses are offering (competitor analysis), pricing methods that would ensure that the customers are getting value for what they will pay for(pricing analysis) and how the product should be identified(product naming and branding)…

Extract of sample

This stage is called Outward Marketing. Without properly undergoing through these two stages, difficulties may arise according to Carter McNamara, MBA, "As a result, they often end up trying to push products onto people who really don't want the products at all. Effective inbound marketing often results in much more effective and less difficult outbound marketing and sales."
The key therefore is to conduct good inbound marketing as a foundation to outbound marketing. Bearing this advice in mind, businesses will have a fair chance of succeeding in the highly competitive market. The strongest element in Inbound Marketing that leading companies spend a lot on is Outbound marketing is the outward manifestation that directly interacts with people. The most powerful element of outbound marketing is advertising. The Britannica Concise Encyclopedia defines advertising techniques and practices as making "the public to notice products for the purpose of persuading the public to respond in a certain way." People will know of the product, identify with it and buy it. ...
Download paper
Not exactly what you need?

Related papers

audit of international fashion marketing
Concomitant with the above stated, it is further important to emphasise that South Korea has been recognized for its economic expansion, which was in a shorter period of time than any other country in modem history (Holstein & Nakarmi, 1995). While economic growth was stalled by the onset of the Asian Financial Crisis, S. Korea has since recovered. It reported GDP growth of 8.8 percent in 2000 and…
11 pages (2761 words)
Fashion and Consumers
A slightly wider lapel here, a fractionally narrower trouser leg there, is as much as most of us are willing to tolerate" (Boyer). From there, consumers influences the market of fashion because of their interest and needs during a period of time.…
3 pages (753 words)
How will the global communication revolution impact on the development of fashion and fashion-related businesses in the future
There are two especially widely used models of the communication revolution implications. The first is termed the "Golden Straightjacket," which has been popularized by Thomas Friedman, in which economic development is regarded as a primary driver to socio-political change. This is different from a parallel vision, popularized by Samuel Huntington, where as an outcome of culture, the "clash of…
6 pages (1506 words)
fashion marketing
It takes over other stores to enter a new market and because of the brand name, it is able to quickly settle in. (International Operations, 2008)…
2 pages (502 words)
Marketing Fashion
Marketing research is a primary strategy used by marketers to assess the market environment and the customer-mix and to learn the customers' needs. A shop-window provides 24-hour advertising and creates and identity for the shop. Using celebrities as models has also been a successful marketing strategy. Advertising has always been an effective marketing strategy for fashion clothing. Creating and…
12 pages (3012 words)
An investigatin into the brand identity of fashion concessions in UK department store
This research, using primary and secondary data analysis shall use extensive research on fashion, retailing, host and concessionaire relations, branding design, and factors that inter-relate in all these aspects. The data to be gathered shall try to answer brand identification of fashion concessions in UK department store. Other related data shall also be presented.…
48 pages (12048 words)