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Marketing Makes Strong Fashion Brands - Essay Example
Pages 3 (753 words)
Marketing involves a wide range of activities to ensure that business meets the needs of its customers. To do this an analysis of the market must first be undertaken. This includes finding out potential customers (target market), their needs, what the business can offer them (product value or uniqueness), what competitor businesses are offering (competitor analysis), pricing methods that would ensure that the customers are getting value for what they will pay for(pricing analysis) and how the product should be identified(product naming and branding)…
This stage is called Outward Marketing. Without properly undergoing through these two stages, difficulties may arise according to Carter McNamara, MBA, "As a result, they often end up trying to push products onto people who really don't want the products at all. Effective inbound marketing often results in much more effective and less difficult outbound marketing and sales."
The key therefore is to conduct good inbound marketing as a foundation to outbound marketing. Bearing this advice in mind, businesses will have a fair chance of succeeding in the highly competitive market. The strongest element in Inbound Marketing that leading companies spend a lot on is Outbound marketing is the outward manifestation that directly interacts with people. The most powerful element of outbound marketing is advertising. The Britannica Concise Encyclopedia defines advertising techniques and practices as making "the public to notice products for the purpose of persuading the public to respond in a certain way." People will know of the product, identify with it and buy it. ...
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