"Paul Gilroy's prolific writings on race, diaspora, and national identity can be traced to an intense critical engagement with "the canon" of British cultural studies." (Durham and Kellner 2006. p. 340). He wanted to have the development of the cultural studies on an ethno-historical perspective and felt the importance of cultural perspectives in presenting "for the images of their racialised others as objects of knowledge, power, and cultural criticism" (Gilroy 1993. p. 5) Thus, Gilroy makes it clear that "Analysis of the political dimensions to the expressive culture of black communities in Britain must reckon with their position within international networks. It should begin where fragmented diaspora histories of racial subjectivity combine in unforeseen ways with the edifice of British society and create a complex relationship with has evolved through various stages linked in different ways to the pattern of capitalist development itself" (Gilroy 1991. p.157). The contribution of the media in the development of diasporic cultures in the UK cannot, at any stage, be neglected. The boundless dialogue between communities and cultures has been crucial in the development of community relation of the British with the ethnic diasporic communities and the meanings of uniqueness and ethnic individuality. "Diasporic media cultures develop as meditation becomes increasingly central to social and cultural life. Everyday culture has become media culture" (Silverstone 2005).
The British culture is very much connected with the diasporic cultures and the contribution of the diasporic media is notable in this regard. Media "images can connect local experiences with each other and hence provide powerful sources of hermeneutic interpretation to make sense of what would otherwise be disparate and apparently unconnected events and phenomena" (Urry 2000. p.180). The experience of hegemonic British cultures that have been transformed by the diasporic media culture points to this impact of the diasporic media culture and many of the diasporic media examples in the UK proves this point.
Ever since the rapid expansion of digital technologies, satellite and the Internet, there has been an enormous growth of diasporic media in the UK which in its turn have affected the superior British culture. Diasporas in the UK use the minority media alongside the mainstream media. Whereas the former help them in developing a feeling of belonging to the UK the nation they live in and to the global community, the latter help them in reconstructing a mood of diasporic idiosyncrasy. The diasporic media has great impact on the cultural diversity of the already multicultural community in Britain. As Myria Georgiou, in a conference presentation clarified, "diasporic media communication practices advance (re)imaginings of Britain as a space of (in-) tense cultural meetings against the top-down ideologies of a compartmentalised multiculturalism. The dominant ideology of multiculturalism recognises co-existence of difference but it undermines the importance of the encounter for emerging multicultural diversity. Inevitably, this ideology leads to conflicts and misunderstandings around difference. Media and communications, as producing images and narratives and as being