StudentShare solutions
Triangle menu

Survey online travel agencies - Essay Example

Not dowloaded yet

Extract of sample
Survey online travel agencies

The second type is the 'blind' sites which are similar to open sites but they allow a customer to bid a price, a location or a time to get his/her ticket reservation but a user may not know the airline, departure time or specific hotel until the actual ticket is bought. These websites also have the normal search functionality where a customer can view the travel fares without bidding. The third type of online travel sites are merely search engines popularly known as 'meta search engines' (Rand, 2006). The term means that they search other sites which provide air travel. The search engine goes through all available online travel agencies websites (open sites) and finds the best results for the user. (CR, 2008)
As mentioned above, there are three types of online travel agencies. These agencies fight within themselves to get the highest market share (Rand, 2006). For the analysis sake, the business strategy is compared according to these types.
Popular open sites include agencies like Orbitz, Expedia, and Travelocity amongst others. Orbitz (www.orbitz.com) strategy is to market itself in the eco-tourism and beats the other two companies in terms of thoroughness and provides car rentals and hotel reservations at guaranteed prices. Expedia (www.expedia.com) is a highly rated site which offers extra benefits to the customers like rewards for frequent flyers, going to less-common foreign routes and awards programs. Travelocity's (www.Travelocity.com) website is easily customizable to find what the user wants. Best fares, time frame and different combinations of airline, hotels, car rentals etc. can be entered as search parameters and found easily. (CR, 2008)

Blind Sites
Two popular blind sites are there in the category, Priceline and Hotwire. Priceline's (www.priceline.com) strategy is to let travelers bid a price on where and when they want to fly. The website then searches for all available seats on any airline matching the cost, time and the destination. The bid can be rejected if the bid is too low, where a traveler can increase the bid and try again in 24 hours. Due to the inconvenience of not knowing the exact time of departure and airline, Priceline is best option only for people who are flexible and need a low cost travelling solution. On the other hand, Hotwire (www.hotwire.com) is successful on its own strategy. Travelers can select a tourism package complete with hotel and car reservation without knowing the airline or the hotel. However by specifying the location radius, the website can choose the best priced hotel within that radius. The site also offers consultancy with the help of historical trends which makes Hotwire more interesting and better in terms of customer perception. (CR, 2008)

Search Engines
Travel search engines like Kayak and Yahoo! FareChase are two of the most popular Meta search engines. Kayak (www.kayak.com) plays on its extra features like finding the lowest fares from a traveler's closest airport. Their deals with hotels and airlines return a very good price for the customers. Its most helpful feature includes the fare comparison tool that lets a customer check the lowest fares that other passengers paid for similar routes and to compare search results against those found on other open or blind sites. Yahoo! ...Show more

Summary

Online Travel Agencies are those agencies who provide travel related information, products and service online. The exists virtually on the website where a customer can view the travels rates, travel locations, travel timings etc. and book a air flight, train seat or a streamliner (other ships too) seats.
Author : kaleighlarkin
Survey online travel agencies essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Survey online travel agencies"
with a personal 20% discount.
Grab the best paper

Related Essays

London Travel Agency Services Marketing
The main operations of London Travel Agency consist of laisoning with carriers like road, rail and airlines for booking travel and networking with hotels across Europe for accommodation bookings. The company primarily organizes tours from the UK, but it also takes some direct bookings from its smaller branches in other cities.
11 pages (2750 words) Essay
Critically discuss the dichotomy implicit in the term 'impartial advice' when referring to travel information provided by go
Companies are known to act based of the amount of revenues generated. Partial and impartial travel advice is issued to with definite goals in mind. This paper seeks to explore the nature of travel advice given. There is a clear dichotomy on partial and impartial travel advice which is vital for every tourist.
8 pages (2000 words) Essay
How Does The Concept Of Children's Rights Influence The Work Of International Agencies And Development NGOs
In relation to the children’s rights, various provisions have been enforced both at the national levels and the international levels to protect the wellbeing and progress of the minors. In this context it reflects the right that are associated with the basic physiological as well as physical needs which majorly include food, health care, criminal law benefits and education and it will be discussed in this paper.
9 pages (2250 words) Essay
STA Travel Agency Survey
The STA Travel Agency is easily accessible because it is on the main road, therefore, identifying and reaching the Agency is effortless. STA Travel Agency staffs are competent and have warm welcoming face. They always have a prompt and polite greeting language and immediately ask for the main point of concern in particular.
2 pages (500 words) Essay
Travel & Tourism
The 27.8 million overseas visitors who came in 2004 spent 13 billion in the UK. Total visits for 2004 are 27.8 million, a 12% increase compared with 2003, and an increase of 10% in spending to 13 billion. In 2004, the UK ranked sixth in the international tourism earnings league behind the USA, Spain, France, Italy and Germany.
15 pages (3750 words) Essay
Impact of internet on travel agencies in UK
The author describes the process of integration of the Internet in the tourism industry. The internet technology was able to provide for the first time to its customers the knowledge and information regarding their destination. Prior to this the customers had to rely on the word of the brochures for marketing.
8 pages (2000 words) Essay
Online Travel Industry
The internet is redefining travel distribution, with customers buying their travel through an ever-increasing number of sources and channels. Leisure Travel Online marketplace is already gearing itself to be a extreme competitive big market. Already a plethora of online travel portals have mushroomed promising to offer a whole lot of services.
4 pages (1000 words) Essay
Impact of Social Networking Evaluation on Travel Websites
The section that has profited with the use of social networking sites other than the owners are business groups who want to attract a bigger number of customers to increase their sales or customer count. Some of the companies that have created social networking sites include online games, photo sharing, forums, etc.
6 pages (1500 words) Essay
Online Market for Wedding Registries in Travel and Honeymoon Bookings
In the process, the couple will normally link up with a merchant and selects a particular list of gifts they would be willing to receive. The wedding guests are able to see this list and will
1 pages (250 words) Essay
Compare the travel journal to an online travel blog
Travel journals have the advantage that can be used for documenting events without necessarily having access to Internet. An online travel blog has similarities to a travel journal: a) in online travel blogs, as in travel journals, events are documented in a diary form; b) an online travel blog can be open to the public or not.
13 pages (3250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation